5 For Friday — Links, Stories & Posts For Your Weekend

October 14th, 2011 by Search Influence University

Search Optimization and 404 Errors — SEOChat

If you’ve been on the Internet for any length of time, you’ve probably seen a colorful or visually engaging 404 page that pops up when you’ve reached an invalid page on a website. What you may not know, though, is that these pages have SEO potential and should be optimized for ease of use by your viewers. Check out this article to find out the four most important elements of a user-friendly 404 page, along with a bevy of other tips.

How to Use 3 New Facebook Features for Better Social Media Marketing — CopyBlogger

Facebook’s recent roll-out of the Timeline has many marketers worried that display ads and other traditional forms of Facebook marketing are kaput. Fortunately, CopyBlogger is here to show you how to adapt to these strange new waters and give your ‘book campaigns the updated punch they need to stay fresh and effective.

Essential Checklist for Writing Guest Blogs — Pronet Advertising

Being asked to guest blog is quite an honor, and it’s important to do it right. Jennifer Moline of PsPrint Blog elucidates some of the best practices for guest-blogging, including tips on how to be respectful of your host, engage your audience and format like a champ. (Speaking of guest blogging, have you read Influencer Colette Bennett‘s piece on the SEM Group Bad-Ass Blogger Contest? Check it out here — But I Don’t Have Enough Klout: How To Be Good At Social Media By Not Being A Jerk.)

Are Google’s Local Efforts in Trouble? — Marketing Pilgrim

As our own Joseph Henson blogged about earlier, Google’s new Place page policy is taking its cue from the “asking for forgiveness is easier than permission model,” updating page information with user-submitted information and allowing business owners to give input on the changes only after the fact. Marketing Pilgrim’s Frank Reed dissects some of the more troubling implications of this switch and throws out some thoughts on the potential future of Google’s local system.

Speedy Site Prospecting Using Social Metrics & Natural Language Processing — SEOMoz

With natural language processing, it’s now possible for an application to browse a website and algorithmically determine any given page’s topic and help humans determine what’s worthwhile and what’s not — effectively taking the elbow grease out of site prospecting. SEO Moz takes you through this exciting new capability and shows step-by-step how you can apply the concepts to your own campaigns.