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Local Search Summit at SES Chicago
I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit. I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search. And, I’ll be jointly presenting with Steve on Mobile applications and their importance …
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Will Scott to Speak on Local Search Ranking Factors at SMX East
President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites. In a recent …
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Twitter: Fad or Essential Business Communication Tool?
From those who claim that Twitter is just a fad, to internet experts who believe that the impact of Twitter is being felt in ways never imagined, the news is abuzz with reports of this social media website. Love it or hate it, Twitter is here to stay, with its …
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Six Ways To Get Customer Reviews That Boost Your Local Search Rankings
SEO experts are almost unanimous in their agreement that customer reviews play a crucial role in boosting visibility and rankings in the local search results. So how can you use this information to leverage local search rankings for your own business? In a previous post, we discussed how a pro-active …
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Twitter: Fad or Essential Business Communication Tool?
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LinkedIn Company Profile Tutorial from Dream Systems Media
Our colleauge Mat Siltala of Dream Systems Media (Mat was Social before Social was cool) has a nice video tutorial with some great screen shots on how to set up your LinkedIn Company Profile . Among the benefits are: One more positive reference for your brand (reputation management) Ability to …
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Now Post Reviews Directly to Facebook and Twitter
For online businesses that depend on customer reviews to improve visibility in local search, social media engagement has become even more relevant with companies like Yelp giving reviewers the option to seamlessly broadcast their Yelp reviews to Facebook and Twitter. According to the official Yelp blog, any photos that reviewers …
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Secret of Successful E-Mail Newsletters
Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business. Will people read it? Will it clog up potential customer inboxes? How much is it? There are several reasons I recommend e-mail newsletters. Not only do they provide free information, …
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Declining Web Site Traffic?!
I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to …
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Score More Brownie Points with Your Facebook Page
Facebook far exceeds the other major social networking sites in popularity and value, because it has the most loyal users, states a new social media study by Anderson Analytics. According to the news report, Facebook members were the most loyal among regular users of the four major social networking service …
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