Local SEO (Local Search) at Small Business Marketing Unleashed

April 22nd, 2008 by Will Scott

Sadly, I can’t tell you exactly what was said (I’d have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.

I strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).

Matt’s presentation was absolutely worth the price of admission.

So, like I said, we’re not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt’s both a good presenter and a fantastic slide preparer.

I want to recap a couple areas which I think could be easily done by any small business:

  • The basics of Local Search
  • And some more advanced stuff
    • Add your physical address and local phone number on each page
    • More than one location? Make location pages
    • Make sure you have a “Location / Directions” page
    • Use location modifiers whenever you can in and important on-page areas</li> </ul> <li>And finally, one I love which wasn’t mentioned</li> <ul> <li>If the business has a multi-city reach make “Directions from [City Name]” pages — this way you can attract searchers looking for [search phrase] [nearby city] as well</li> </ul> </ul> <p>I can’t overstate how much I got from this conference. I’m a big fan of <a href="http://www.searchengineguide.com/">Search Engine Guide</a> and we’ll continue to support them as much as we can.</p> <p>We got to meet with quite a few small businesses which is always good for us as we learn how to help better.</p> <p>And of course, we got to network with lots of other search marketers. There’s a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.</p> <p>Finally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.</p> <ul> <li><a href="http://www.nineyards.com/about-us">Diane Aull</a> </li> <li><a href="http://moblogsmoproblems.blogspot.com/2006/07/bio.html">Mack Collier</a></li> <li><a href="http://www.polepositionmarketing.com/about-stoney-degeyter.php">Stoney deGeyter</a></li> <li><a href="http://www.lianaevans.com/about-liana-evans.html">Liana Evans</a></li> <li><a href="http://www.searchengineguide.com/jennifer-laycock/">Jennifer Laycock</a></li> <li><a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> </li> <li><a href="http://thelinkspiel.blogspot.com/">Debra Mastaler</a><br />Don’t tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office 🙂 Her workshop on link-building both affirmed and added to (significantly) our techniques.</li> <li>David Wallace</li> <li><a href="http://www.sparkplugging.com/about/">Wendy Piersall</a></li> <li>Matt Bailey</li> <li><a href="http://www.searchenginewriting.com/heather-lloyd-martin.shtml">Heather Lloyd-Martin</a></li> <li>Matt McGee</li> <li><a href="http://www.futureentrepreneur.com/">Chris Logan</a><br />One of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.</li> </ul> <p>These are all some great, smart people from whom I’m happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.</p> <p>So, if you have a chance, do get out for the next Small Business Marketing Unleashed — we’ll be there too!</p> <p><strong>Update:</strong><br /> David Wallace has a MUCH more thorough review on the <a href="http://www.searchrank.com/sbm-unleashed-trip-report/">SearchRank blog</a>.</p> <div class="essb_links essb_displayed_bottom essb_share essb_template_default4-retina essb_1111892554 print-no" id="essb_displayed_bottom_1111892554" data-essb-postid="1053" data-essb-position="bottom" data-essb-button-style="button" data-essb-template="default4-retina" data-essb-counter-pos="hidden" data-essb-url="https://www.searchinfluence.com/2008/04/local-seo-local-search/" data-essb-twitter-url="https://www.searchinfluence.com/2008/04/local-seo-local-search/" data-essb-instance="1111892554"><ul class="essb_links_list"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https://www.searchinfluence.com/2008/04/local-seo-local-search/&redirect_uri=https://www.facebook.com" title="" onclick="essb.window('https://www.facebook.com/dialog/feed?app_id=197784673584291&display=popup&name=Local+SEO+%28Local+Search%29+at+Small+Business+Marketing+Unleashed&link=https://www.searchinfluence.com/2008/04/local-seo-local-search/&redirect_uri=https://www.facebook.com','facebook_advanced','1111892554'); 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Glad the conference was worthwhile for you. I think I’ll probably go next year & replace SMX West on my itinerary…</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=266#respond' onclick='return addComment.moveForm( "div-comment-266", "266", "respond", "1053" )' aria-label='Reply to David Mihm'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-267"> <div id="div-comment-267" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=32&r=g' srcset='https://secure.gravatar.com/avatar/9f61bcb073a296e68f697a80c2846f22?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn">Matt McGee</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-267"> April 23, 2008 at 11:10</a> </div> <p>Wow, Will — I don’t know what to say! Thanks so much for the high praise. If someone such as yourself, with your knowledge and experience, got something out of that presentation, I feel like it was a success. Very, very cool.</p> <p>It was GREAT to meet you. (And Jennifer, too.) You’re good people, and I hope we get to hang out again soon.</p> <p>David – I think you should. 🙂</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=267#respond' onclick='return addComment.moveForm( "div-comment-267", "267", "respond", "1053" )' aria-label='Reply to Matt McGee'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="comment byuser comment-author-si_admin even thread-even depth-1" id="comment-268"> <div id="div-comment-268" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href='http://www.searchinfluence.com/' rel='external nofollow' class='url'>Will Scott</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-268"> April 23, 2008 at 15:01</a> </div> <p>@David,</p> <p>Thanks for dropping in! You were definitely missed. Without you, I had no choice but to buy the drinks.</p> <p>@Matt,</p> <p>It was my pleasure sir, right back at ya!</p> <p>Aside from all the other stuff you’ll further goad me to step up my PowerPoint clarity.</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=268#respond' onclick='return addComment.moveForm( "div-comment-268", "268", "respond", "1053" )' aria-label='Reply to Will Scott'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-269"> <div id="div-comment-269" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=32&r=g' srcset='https://secure.gravatar.com/avatar/5f8f0c6d2a70c9469769f795deb8d761?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href='http://www.polepositionmarketing.com' rel='external nofollow' class='url'>Stoney deGeyter</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-269"> April 24, 2008 at 07:50</a> </div> <p>Will, it was great meeting you. Glad you had a blast. I think I met and engaged in real conversation with more people at Unleashed than all the other conferences combined. I had a fantastic time and it was all because of you. Well, OK, partly because of you… but don’t let that minimize your contribution!!!!</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=269#respond' onclick='return addComment.moveForm( "div-comment-269", "269", "respond", "1053" )' aria-label='Reply to Stoney deGeyter'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="comment byuser comment-author-si_admin even thread-even depth-1" id="comment-270"> <div id="div-comment-270" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=32&r=g' srcset='https://secure.gravatar.com/avatar/079aac1a1361accc41440b242a83ad41?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn"><a href='http://www.searchinfluence.com/' rel='external nofollow' class='url'>Will Scott</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-270"> April 24, 2008 at 09:09</a> </div> <p>@Stoney,</p> <p>Thanks for your support. My great interaction with <a href="http://www.polepositionmarketing.com/about-us.php" rel="nofollow">you and Diana</a> and everybody go a long way to validating our choice of SBMU as a coming-out party.</p> <p>Hopefully we can keep it going off-line as well.</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=270#respond' onclick='return addComment.moveForm( "div-comment-270", "270", "respond", "1053" )' aria-label='Reply to Will Scott'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="pingback odd alt thread-odd thread-alt depth-1" id="comment-271"> <div id="div-comment-271" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href='http://www.smallbusinesssem.com/the-future-of-search-conferences-smaller-is-better/1146/' rel='external nofollow' class='url'>The Future of Search Conferences: Smaller Is Better</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-271"> April 25, 2008 at 06:17</a> </div> <p>[…] Will Scott: Local SEO (Local Search) at Small Business Marketing Unleashed […]</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=271#respond' onclick='return addComment.moveForm( "div-comment-271", "271", "respond", "1053" )' aria-label='Reply to The Future of Search Conferences: Smaller Is Better'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="pingback even thread-even depth-1" id="comment-272"> <div id="div-comment-272" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href='http://www.hybrid6.com/webgeek/2008/04/small-business-marketing-unleashed-essential-conference-for-small-business-owners.php' rel='external nofollow' class='url'>Small Business Marketing Unleashed - An Essential Conference for Small Business Owners | WebGeek</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-272"> April 25, 2008 at 10:02</a> </div> <p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed | SearchInfluence […]</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=272#respond' onclick='return addComment.moveForm( "div-comment-272", "272", "respond", "1053" )' aria-label='Reply to Small Business Marketing Unleashed - An Essential Conference for Small Business Owners | WebGeek'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="pingback odd alt thread-odd thread-alt depth-1" id="comment-273"> <div id="div-comment-273" class="comment-body"> <div class="comment-author vcard"> <cite class="fn">Loci 2008 - Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-273"> December 31, 2008 at 08:16</a> </div> <p>[…] presentation there is one of the most thorough reviews of local search I’ve ever seen. It could practically have been a survey […]</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=273#respond' onclick='return addComment.moveForm( "div-comment-273", "273", "respond", "1053" )' aria-label='Reply to Loci 2008 - Will Scott’s Best of 2008 in Local » Understanding Google Maps & Yahoo Local Search'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="pingback even thread-even depth-1" id="comment-274"> <div id="div-comment-274" class="comment-body"> <div class="comment-author vcard"> <cite class="fn"><a href='http://blumenthals.com/blog/2009/01/07/loci-2008-the-year-in-local-from-michael-jensens-point-of-view/' rel='external nofollow' class='url'>Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search</a></cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-274"> January 7, 2009 at 10:49</a> </div> <p>[…] Local SEO (Local Search) at Small Business Marketing Unleashed (Conference notes) by Will Scott (@w2scott on Twitter) Great notes, and everyone loves Will. Everyone should know Will. […]</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=274#respond' onclick='return addComment.moveForm( "div-comment-274", "274", "respond", "1053" )' aria-label='Reply to Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search'>Reply</a></div> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="comment-275"> <div id="div-comment-275" class="comment-body"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=32&r=g' srcset='https://secure.gravatar.com/avatar/6f381677f58c6d7b561362caa5f5f1d4?s=64&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' /> <cite class="fn">IT support</cite> <span class="says">says:</span> </div> <div class="comment-meta commentmetadata"><a href="https://www.searchinfluence.com/2008/04/local-seo-local-search/#comment-275"> August 14, 2012 at 02:34</a> </div> <p>Love the site, thanks 🙂</p> <div class="reply"><a rel='nofollow' class='comment-reply-link' href='https://www.searchinfluence.com/2008/04/local-seo-local-search/?replytocom=275#respond' onclick='return addComment.moveForm( "div-comment-275", "275", "respond", "1053" )' aria-label='Reply to IT support'>Reply</a></div> </div> </li><!-- #comment-## --> </ol> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div id="respond"> <h3>Leave a Reply</h3> <div id="cancel-comment-reply"> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/2008/04/local-seo-local-search/#respond" style="display:none;">Click here to cancel reply.</a></small> </div> <form action="https://www.searchinfluence.com/wp-comments-post.php" method="post" id="commentform"> <p><label for="author"><small>Name (required)</small></label> <input 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"publisher": { "@type": "Organization", "name": "Search Influence", "logo": { "@type": "ImageObject", "url": "https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2015\/03\/SquareSILogo.png", "width": "500", "height": "500" } }, "url": "https:\/\/www.searchinfluence.com\/2008\/04\/local-seo-local-search\/", "datePublished": "2008-04-22 23:38:47", "dateCreated": "2008-04-22 23:38:47", "dateModified": "2017-04-14 14:14:26", "description": [], "articleBody": "Sadly, I can't tell you exactly what was said (I'd have to kill you apparently according to the organizers) but Matt McGee of SmallBusinessSEM.com gave a fantastically detailed presentation on all facets of local search.\r\n\r\nI strongly recommend this conference for small businesses interested in internet marketing and those who might help them (like us).\r\n\r\nMatt's presentation was absolutely worth the price of admission.\r\n\r\nSo, like I said, we're not supposed to recap too tightly but I want to give mega kudos to Matt for such a comprehensive piece of work. Matt's both a good presenter and a fantastic slide preparer.\r\n\r\nI want to recap a couple areas which I think could be easily done by any small business:\r\n\r\nThe basics of Local Search\r\n\r\nAddress on every page\r\nSubmit to Google Local Business Centerhttp:\/\/www.google.com\/local\/add\/businessCenter\r\nSubmit to MSN Localhttps:\/\/www.bingplaces.com\/\r\nAdd & Fix listings at the major business databasesAndrew Shotland has a great post on this over at the Local SEO Guide\r\n\r\nAnd some more advanced stuff\r\n\r\nAdd your physical address and local phone number on each page\r\nMore than one location? Make location pages\r\nMake sure you have a \"Location \/ Directions\" page\r\nUse location modifiers whenever you can in and important on-page areas\r\n\r\nAnd finally, one I love which wasn't mentioned\r\n\r\nIf the business has a multi-city reach make \"Directions from [City Name]\" pages -- this way you can attract searchers looking for [search phrase] [nearby city] as well\r\n\r\n\r\n\r\nI can't overstate how much I got from this conference. I'm a big fan of Search Engine Guide and we'll continue to support them as much as we can.\r\n\r\nWe got to meet with quite a few small businesses which is always good for us as we learn how to help better.\r\n\r\nAnd of course, we got to network with lots of other search marketers. There's a TON of folks targeting this market and we wish them well. The great news is there are many, many more small businesses than search marketing firms.\r\n\r\nFinally, and perhaps most personally gratifying, was the time spent with the Search Engine Guide bloggers and forum moderators and participants.\r\n\r\n\r\nDiane Aull \r\nMack Collier\r\nStoney deGeyter\r\nLiana Evans\r\nJennifer Laycock\r\nSage Lewis \r\nDebra MastalerDon't tell my wife, but I have a big intellectual crush on Debra. I may need a poster for my office :) Her workshop on link-building both affirmed and added to (significantly) our techniques.\r\nDavid Wallace\r\nWendy Piersall\r\nMatt Bailey\r\nHeather Lloyd-Martin\r\nMatt McGee\r\nChris LoganOne of my first contacts at the Search Engine Guide Forum and a wealth of great ideas.\r\n\r\n\r\nThese are all some great, smart people from whom I'm happy to have had the opportunity to learn over the last few days and with whom I intend to grow friendships into the future.\r\n\r\nSo, if you have a chance, do get out for the next Small Business Marketing Unleashed -- we'll be there too!\r\n\r\nUpdate:\r\nDavid Wallace has a MUCH more thorough review on the SearchRank blog.", "author": { "@type": "Person", "name": "Will Scott" } };</script><footer class="section"> <div class="row si-white-text"> <div class="large-12 medium-12 small-24 columns small-text-center medium-text-left"> <a href="/contact/"> <span> Search Influence</span><br> <span> <span>935 Gravier St STE 1300</span><br> <span>New Orleans</span> <span>LA</span> <span> 70112-1608</span><br> </span> </a> <a href="tel:5042083900"><span>(504) 208-3900</span></a> </div> <div class="large-12 medium-12 small-24 columns small-text-center medium-text-right large-text-right"> <p> <a href="mailto:info@searchinfluence.com">info@searchinfluence.com</a><br> © 2018 Search Influence<br> <a href="https://www.facebook.com/SearchInfluence" target="_blank"><img class="footer-social" src="/wp-content/uploads/2018/04/Facebook.png"></a> <a href="https://www.linkedin.com/company/search-influence/" target="_blank"><img class="footer-social" src="/wp-content/uploads/2018/04/LinkedIn.png"></a> <a href="https://twitter.com/SearchInfluence" target="_blank"><img class="footer-social" src="/wp-content/uploads/2018/04/Twitter.png"></a> <a href="https://www.instagram.com/searchinfluence/" target="_blank"><img class="footer-social" src="/wp-content/uploads/2018/04/Instagram.png"></a> <a href="https://plus.google.com/+Searchinfluence" target="_blank"><img class="footer-social" src="/wp-content/uploads/2018/04/Google-Plus.png"></a> </p> </div> </div> </footer> </div></div></div> <script src="https://www.searchinfluence.com/wp-content/themes/siresponsive/foundation/js/foundation.min.js"></script> <script> $(document).foundation({ orbit: { bullets: false, slide_number: false, navigation_arrows: false, pause_on_hover: false } }); </script> <style> html { margin: 0 !important; } </style> <script type="text/javascript"> $(document).ready(function(){ var $window = $(window); var $sticky_footer = $('#simple-sticky-footer-container'); var footer_top = function(){return Math.floor($(document).height() - $('footer.section').offset().top)}; var footer_height = function(){return Math.floor(/*$(document).height() - */$('footer.section').offset().top);} var window_bottom = 0; $(window).scroll(function(e){ window_bottom = $window.scrollTop() + $window.height() if (( window_bottom > footer_height()) && ( $sticky_footer.css('position') != 'absolute' ) ){ console.log(1) $sticky_footer.css({'position':'absolute','bottom':footer_top()+'px'}); } else if ((window_bottom < footer_height()) && ( $sticky_footer.css('position') != 'fixed' ) ){ console.log(2) $sticky_footer.css({'bottom':'0', 'position': 'fixed'}); } }) }) </script> <!-- Adroll Pixel --> <script type="text/javascript"> adroll_adv_id = "6WSPMPB2PREKRHQ5L2MWDD"; adroll_pix_id = "5PX673JZXZBSXHOCR2PBLE"; /* OPTIONAL: provide email to improve user identification */ /* adroll_email = "username@example.com"; */ (function () { var _onload = function(){ if (document.readyState && !/loaded|complete/.test(document.readyState)){setTimeout(_onload, 10);return} if (!window.__adroll_loaded){__adroll_loaded=true;setTimeout(_onload, 50);return} var scr = document.createElement("script"); var host = (("https:" == document.location.protocol) ? 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