White, Gray, and Black Hats of SEO

What’s the Difference Between White, Gray, and Black SEO Hats?

When I was starting out in SEO, I was so confused by what the best practices were and I remember at my first search conference a speaker (I want to say it was Matt Cutts but it probably wasn’t) started explaining the “hats”. There are three different hats a SEO can wear and each color represents how clean they are with their  search engine tactics.

Nice Hat.

White Hat SEO