SearchInfluence

After many conversations with existing and potential clients, I have come to find there are many misconceptions and straight-up lies about our industry. Some of these lies are just bogus and everyone should be aware, so I’ve whipped up this handy guide with explanations!

7. You cannot make money with social media

This is simply a lie. Social media can be a great source of revenue. The biggest complaint about social media I often hear is, “I cannot measure the success of social media.” With the use of iFrames and reporting tools, success can now be more easily measured. An iFrame allows us the ability to create a welcome tab on your page that acts like a website, so we can install analytics, implement a form and utilize call tracking to get a detailed and effective overview of what’s going on.

Below are the slides from my presentations to the National Association of Senior Move Managers last weekend.

This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with attendees and it was FANTASTIC!

Because these files are so big I decided to post them here. They’re referenced from Google Docs, which I like better than SlideShare given SlideShare shows other, competitive stuff next to your slides.

NASMM-Website Promotion Basics

Social Media – What’s in it for YOU?

I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to one of our favorite topics – increasing site traffic.
We always want our clients to have a steady increase in website traffic, the reality is that there will be occasions when a dip may occur. A recent post published by Rowse offers explanations and suggestions to better understand declines in blog, or in our case, website traffic, 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It].

I have most recently become a fan of “ProBlogger”, Darren Rowse. His website problogger.net contains rich insight and useful tips that can be used by both a blogger newbie up to a more seasoned one. I have found that his suggestions transcend to Internet Marketing and are easily applied to one of our favorite topics – increasing site traffic.
We always want our clients to have a steady increase in website traffic, the reality is that there will be occasions when a dip may occur. A recent post published by Rowse offers explanations and suggestions to better understand declines in blog, or in our case, website traffic, 6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It] .

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.

Local SEO consultant and Portland, OR web designer David Mihm has just published his second annual Local Search Ranking Factors Survey and for the second year running, Search Influence has been chosen to participate.

This is the definitive document on Local Search Ranking.

The study asked participants to rate 49 factors on their impact on Google and Yahoo Local’s universal search algorithms, calculating their positive or  negative impact on ranking as well as the level of agreement the participants had on each issue. The following are some of the highlights of the survey:

I had the great experience recently to be interviewed in a lengthy email by Natalie, the Office and Marketing Manger, of an Atlanta Office Cleaning company Clean-Guard Inc.

She sent me an email with a list of questions which were based in large measure on a list at SEOConsultants.com. It was a great list, I’m a guy who likes being challenged and with Natalie’s permission I’m reposting the bulk of that email here:

It’s funny this is the first time I’ve been asked to answer so specific a set of questions but I’m happy to have the opportunity.