Website Promotion is not Voodoo

We’re back with another thrilling installment of our bi-monthly series: Top 10 for the Weekend! Keep reading to find out tips and tricks, as well as what’s new in the world of SEO

Great Apps to Customize Your Facebook Fan Page

Facebook recently hit a new milestone: 500 million users! With this high volume it is a perfect platform for marketing, and people are already taking advantage of this opportunity. Here is a list of great apps that allow you to customize your fan page to its fullest potential.

We’re back with this week’s latest thrilling installment of Top 10 for the Weekend! What do we have in store this week?

Google Testing New, More Integrated Local Search SERPs

Looks like Google is busy experimenting with some new layouts to their main SERPs. Blumenthal’s shares the findings of Linda Buquet of Catalyst eMarketing, including such changes as making the Places listings bigger and more like organic results (the only difference being the inclusion of a Map pin) and having the map scroll down the page as you do. Not sure if this will be a permanent change, but what I am sure of is that this will no doubt lower traffic results to individual websites while increasing them to review sites. Not cool, Google.

Last week I was asked by one of my client’s about her yellow pages ad which was up for renewal.  Hmmm … my response was half-hearted and I waffled a little.

Yes, the yellow pages industry is dying, some would argue it’s dead.

Unused and unwanted.

But a part of me hesitates at completely dropping out of the book.

In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending.  And what I mean by that is for what a plastic surgeon or a dentist or a wedding photographer might pay for a large display ad in their local yellow pages, they could be spending the same or less in search engine optimization (SEO – Organic Search) / search engine marketing (SEM – Paid Search) and getting so much more return on investment for their marketing budget.

I had the great experience recently to be interviewed in a lengthy email by Natalie, the Office and Marketing Manger, of an Atlanta Office Cleaning company Clean-Guard Inc.

She sent me an email with a list of questions which were based in large measure on a list at SEOConsultants.com. It was a great list, I’m a guy who likes being challenged and with Natalie’s permission I’m reposting the bulk of that email here:

It’s funny this is the first time I’ve been asked to answer so specific a set of questions but I’m happy to have the opportunity.