SearchInfluence

Every month, Search Influence brings you an array of directly applicable DIY solutions to help you compete online with our Read This! feature. See something that we missed? Let us know in the comments!

Five Steps To Successfully Navigate Negative Online Reviews — Search Engine Land

Has your business recently been victim of a negative review on a social platform such as Yelp? Don’t take legal action just yet: check out this article from Search Engine Land’s Neg Norton on the best ways to assess and address a bad review, merited or not.

Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection:

• Forget Linkbuilding, Do A Groupon — Local SEO Guide

The Groupon system can have its headaches for the vendor when improperly-applied, but there’s a surprising SEO benefit that many people overlook. Andrew Shotland tells the tale of a company whose organic traffic drop was remedied with one wave of the Groupon wand.

• 3 Tips for Email Gold — Search Engine Journal

We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today.

• So, Foursquare is a search engine now? How do I get my business to the top of the results? — AboutFourSquare.com

Foursquare is on its way to becoming a hot name in local search, so what can you do to make sure your business is capitalizing on the action? By focusing on check-ins, likes, and community engagement, you’ll be on top of the game and the search results!

Spoooooky October greetings to you, faithful SI readers! We’re back with another Read This, our monthly roundup of the best news you can use to take to the Internet and support your business. Let’s dig in!

• Content Recall: Stop Creating Great Content and Produce Memorable Content Instead — Blind 5 Year Old

The mantra of the Internet is “great content floats to the top,” but the exact definition of “great” is a whole ‘nother rodeo. Instead of flailing around trying to define your content’s greatness, focus on a more advertising-centric metric: memorability. AJ Kohn of Blind Five Year Old takes us through just how you can tweak your efforts to make them more “sticky” and fundamentally appealing to the reader. It’s worth point out that the post itself is a great example!

Hey there, Influencers! Have a back-to-school edition of Read This!, our monthly series exploring the best of the web’s DIY articles that you can use to succeed online today.

• Ultimate WordPress Guide for Small Business [Infographic] — Search Engine Journal

If you run a small-scale website for your business, chances are WordPress has everything you need for content updating, blogging and presentation. Learn more about it with this newbies’ guide to the powerful and intuitive system over at Search Engine Journal!

• Common Technical SEO Problems and How to Solve Them — SEOMoz

We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today.

• The SMB Guide To Changing Business Names & SEO — Search Engine Land

Recently found yourself changing your business’s name and hemorrhaging precious web traffic? A shift in title doesn’t have to mean the end of your Internet edge. Check out these strategies to get all of your ducks in a row and preserve your web presence before, during and after the shift.

• How Amazon Grew My Audience By More Than 24,000 Readers in Three Days — Copyblogger

We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today.

Can eCommerce Thrive on Tumblr? One Company Says Yes

Tumblr is a fast-growing network these days, promoting constantly evolving dialogue and trendy memes at a breakneck pace. But can a business separate the signal from the noise and promote their brand on such a buzz-heavy platform? It may be easier than you think.

How to Prepare for the End of Facebook

Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection:

The Direct Path to Finding Prospects and Customers Online

Direct marketing is focused on the customer, speaking directly to them in order to grow the brand. Find out why this discipline accounts for over half of all ad spend and how to communicate with your prospects to turn them into loyal fans.

5 Tips For More Impact From Social Media Participation

As always, we’re proud to feature best-of-the-web stories and practical advice for competing online in our monthly Read This! feature. Check out May’s offerings after the jump!

• 6 Ways to Boost Your Rankings Using Google Authorship

Are you using Google Authorship to get your face in the SERPs and increase your authority? If not, you should look into utilizing this handy feature, which links your G+ account with blog posts you’ve authored. Check out this Search Engine Watch post on six ways to capitalize on your newfound notoriety.

• Mobile Navigation Design & Tutorial

As always, our Read This! feature profiles stories and how-to’s you can’t afford to miss for your business, offering direct and practical advice for competing online. Check out this month’s offerings after the jump!

The Twitter Guide for Small Business

With the advent of its small business ad products, Twitter has published an official 22-page ebook showing you how to “engage with your customers and put Twitter to work for your business.” Look for the PDF link below the video!

Measuring Your Company’s Online Success