3 PPC Keyword Research Strategies to Break Free From Organic

Organic and paid search are both, at the core, about the search queries. These queries are, of course, sought by optimizing for or bidding on certain keywords. These keywords, found using keyword research tools such as Google’s or Wordstream’s and then turned into a comprehensive list using your favorite keyword expansion tool.

Organic keyword research focuses on traffic, looking for quality descriptors for the products, service, or content offered to the visitor. These descriptors are filtered for the search phrases that are the best fitting and for “low-hanging fruit,” ones with low competition and high value to the business.

$500 million Google Pharmacy Ad Probe Settlement Should Have Little Effect

As expected from page 21 of the May 10 quarterly report to the SEC, Google will pay for a Department of Justice investigation into the use of American ad space for illegal Canadian pharmaceuticals. Finding that from 2003 to 2009, Google “both allowed and helped” Canadian pharmacies that tried to sell to US patients, this DOJ settlement avoids criminal prosecution. It’s also one of the largest forfeitures in US history, according to Rhode Island U.S. Attorney Peter F. Neronha. Crimaldi argues that Google may see long-term reputation damage from the case, which butts heads with the mantra of “Don’t be Evil.”

Why Villifying DKI Is Pointless

Dear Paid Search Advertisers,

This {KeyWord:fallback phrase} is not your enemy.

Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this bothers me.

It bothers me because I think there is a valid purpose for dynamic keyword insertion in paid advertising. While some uses are nefarious (let‘s be clear – I do not own a black hat) a lot of them are legitimately useful for marketing efforts.

Simple Landing Page Strategy

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

1.)    Your Company Logo clearly marked in the top left corner of your landing page.