SearchInfluence

PPC Questions & Answers for Small Businesses

I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others need more information before committing. Some of the most frequently asked questions about a paid search campaign include:

• “What are the advantages and disadvantages of a PPC campaign?”
• “Why should I do PPC if I rank in the first position organically?” in the same sense, “Should I start a PPC campaign until I start ranking organically?”

Shutting down the ability for these sites to advertise online...

As expected from page 21 of the May 10 quarterly report to the SEC, Google will pay for a Department of Justice investigation into the use of American ad space for illegal Canadian pharmaceuticals. Finding that from 2003 to 2009, Google “both allowed and helped” Canadian pharmacies that tried to sell to US patients, this DOJ settlement avoids criminal prosecution. It’s also one of the largest forfeitures in US history, according to Rhode Island U.S. Attorney Peter F. Neronha. Crimaldi argues that Google may see long-term reputation damage from the case, which butts heads with the mantra of “Don’t be Evil.”

When Doing It Yourself Isn’t Such a Smart Idea

Pay Per Click Search

I come from a family of “do-it-yourselfers”.  When my mom wanted new curtains for the kitchen, she’d go to the local craft store and purchase 3 – 5 feet of fabric and hot glue to her heart’s content.  My dad was no better; I remember watching him jury rig the plumbing after the basement flooded.  While I always admired their “make it work” attitudes, these (and many other) situations always ended with a call to a professional.  So when I hear that non-search marketers are doing pay per click marketing, I have flashbacks of curtains falling apart, pipes constantly leaking, and money being wasted.

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.