Buying Yelp Reviews Is BAD for Business

Yelp is intended as a review site where users can write and read reviews for local businesses to help make informed buying decisions. It’s a powerful tool in that users trust the real opinions and feedback from their friends and neighbors. Yelp’s user-driven reviews allow everyone to add in their opinions of products and services at local clubs, restaurants, and businesses in all forms.

There is obvious value to a small business owner in getting users to leave positive reviews. The question is how much should a business pay for a review? No, no, no … I’m joking. The question really is how do you encourage customers to leave Yelp reviews naturally and organically without abusing the intent of the site?