SEO Optimization Tips for the Yahoo-Bing Merge

While Google has reigned supreme when it comes to optimization, now may be the time to reassess your Bing strategy. As we mentioned in an earlier post, Yahoo anticipates that their organic search results will be fully powered by Microsoft sometime in August or September. However, Yahoo has already begun testing Microsoft’s organic and paid listings. Up to 25% of their current organic search results come from Bing, while up to 3.5% of paid listings can be from their AdCenter.

While the results may be coming from Microsoft, Yahoo assures that they will retain their familiar format. They offer up the following image, where the boxed areas are those that come from Microsoft: