Facebook Advertising Early Lessons

This was a shock to me, the surgeon and the 5 other people who saw the Facebook advertising mockups, because we thought we used:

• relevant and appropriate images and language
• correct grammar
• spelling and punctuation
• proper sentence structure
• and targeted the ads appropriately

After trying many Facebook ad combinations, I realized Facebook was rejecting the images, so we decided to try the practices’ logo instead.

Facebook Advertising Effectiveness

Is facebook advertising effective?  I had run an unsuccessful Facebook advertising campaign in early 2008 that turned out to be a waste of money!

So, I wasn’t very optimistic going into the campaign. We decided to start out by testing $150 in August.  After several days of looking at the impressions, click through rate and cost, I was still discouraged.  However, when I logged into Google Analytics, I noticed that Facebook was referring a decent percentage of the sites visitors and these visitors were completing contact forms at a very high rate.  At the end of August, I calculated that of the almost  $150 spent in August on Facebook Ads, there were 11 completed forms, which is about a $13.63 cost per lead.

Facebook Advertising ROI

WOW! A $14 cost per lead for plastic surgery is amazing! So, for September we decided to increase the budget to $200.   Again, I noticed a lot of activity in September and, as of Sept 30th, Facebook advertising had referred 17 completed forms for a total cost per lead of  $11.76.

Overall, $350 was spent on Facebook ads and 28 contact forms were completed during August and September, averaging a total of  $12.50 cost per lead.

I am pleasantly surprised at how well it all worked, and I am very excited to explore more Facebook advertising opportunities in the future!

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