Simple Landing Page Strategy

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.