Website Promotion is not Voodoo

In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending.  And what I mean by that is for what a plastic surgeon or a dentist or a wedding photographer might pay for a large display ad in their local yellow pages, they could be spending the same or less in search engine optimization (SEO – Organic Search) / search engine marketing (SEM – Paid Search) and getting so much more return on investment for their marketing budget.