SearchInfluence

We are proud to announce we have 7 new employees that have joined the SI family!

Erika Baggs has recently been hired as a Junior Account Associate. A native to Arizona, Erika moved to New Orleans soon aftergraduating from Arizona State University where she studied journalism and public relations. During school Erika was able to intern with several companies, from aCommunications Associate for a murder mystery author to working with external communications for an energy provider.

Originally from the New Orleans area, Internet Marketing Associate Jeff Ramos lived in Atlanta for 7 years before taking a job at a high school in San Francisco coaching the Varsity Boys Soccer Team. He stayed in San Francisco for about a year before moving to Lake Tahoe and working for Heavenly Ski Resort. After dealing with 600 feet of snow, he decided that it wasn’t the place for him and moved back to his hometown — not to mention warmer weather. He’s loving every second of being in the city again and eating the great food New Orleans has to offer. His favorite foods here are shrimp po’boys (which he usually has about 4 a week) and crawfish.

Around here at the SI office we take our lunches seriously, and at the intersection of tasty food and a bunch of fun, hardworking SEO professionals comes our new “Lunch and Learn” series. This recently-debuted program is a biweekly tradition here at the office, where an Influencer will take the time to put together a humorous and educational presentation to embiggen the knowledge of even the most seasoned SEO veteran. Today, our very own Anthony Coleman kicked off the series with a superhero-tastic exploration of Facebook reveal tabs and newsletter sign-ups, as well as how iframes can be a boon to development, tracking and user interaction.

I posted a link to Matt McGee‘s 7 Questions Small Businesses Should Be Asking and got this question from one of our customers, Steve Kinchen at Hall Piano Company.

It was a great excuse to do a little impromptu analysis. We may do a brief series of these.

Hall Piano Company Local Search Analysis using Matt McGee's 7 Questions Businesses should be asking.

Steve Kinchen: Read the article… How does HPC stack up?

Will Scott: Pretty darn good, I’d say.

By @mattmcgee‘s standards you’re pretty well covered

1. How do the search results look for my company name?

In conversation one day, I mentioned to Will that for what we charge some of our clients, I can put a real value on it when I compare it to yellow pages spending.  And what I mean by that is for what a plastic surgeon or a dentist or a wedding photographer might pay for a large display ad in their local yellow pages, they could be spending the same or less in search engine optimization (SEO – Organic Search) / search engine marketing (SEM – Paid Search) and getting so much more return on investment for their marketing budget.