SearchInfluence

As Facebook has become a more robust advertising platform, a broad smattering of ad units have shown up all over the platform. Almost every kind of content can be advertised on Facebook, from a text status to a Facebook app to a web site, leading to increased interaction and ultimately stronger organic performance of the content. It’s important to keep in mind the same things that drives high organic action rates: the importance of EdgeRank, the necessity of AWESOME, and the value of truly social campaigns.

Marketplace Ads

What will Facebook report on in the Ad Interface?

Ever wake up to a whole new world?

Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page likes, while delivering real, money-making conversions.

By focusing on the psychographics, i.e. interest groups, who might be interested in each individual post, a marketer not only saves time and energy by merging organic and paid advertising campaigns, but also leverages the better position and higher click-through rate of Sponsored Stories to expand the business’s reach among its target groups.

While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard click-through rates, the percentage of the time an impression leads to a user clicking on an ad, hover around .05%, but we’ve recently seen CTRs as high as 1.5% for well-targeted sponsored stories and over 7% for post like ads!
 
 

But this glowing opportunity can be hard to grasp if you work in less family-friendly fields. The reader can easily imagine business models that may be be considered prima facie inconsistent “with the overall user exp ...

Go see this movie! ...we know you want to...

I came across a kind of shocking figure the other day while reading about the Facebook IPO. It appears Facebook ad sales generated $3 billion in revenue in 2011. That’s as much money as JP Morgan appears to have lost recently. Whoops.

But here’s an even more brain-wrinkling number: traditional television ads generated $68 billion in revenue last year. You know what you could buy with that extra $65 billion? Bill Gates.

Today as I was creating some ads for a client I came across a glaring issue with ad approval policies of Facebook. Being ME, of course I felt compelled to jump to random conclusions and rant about it when I should have been doing something more productive like… you know… work. Regardless, be prepared for the usual stream-of-consciousness blogging I tend to do.

The Post Has Been Approved By Geordi La Forge.

The world according to Facebook.

Following advertisements for a contest where Facebook fans can enter to win a 60” 3D television, anchors’ guffaws at “The Facebook” and “The Twitter,” and the third run of a talk about how Facebook and social media peacefully brought down a dictator in 18 days, FOX8, our beloved Fox affiliate network channel, ran a special report on Facebook privacy which showed how confused people are about Facebook.

Facebook Ads. Are You Doing it Right?

Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our previous FB blog posts, you are aware that for Search Influence, Facebook yields a low cost per lead making it one of our most effective ways to drive leads to clients’ sites. With that being stated, I can proceed to e ...

Choosing the Right Images for Your Facebook Ads

Image from www.adrants.com

In a previous Facebook Advertising blog post I mentioned the importance of selecting images for your Facebook ads. What I failed to do in that post was to fully explain that idea. Sure I threw out some fancy jargon about “magazine editorial ads”, but I wanted to take this time to show you three types:

1) Contextually Relevant

Facebook Ad 1