Website Promotion is not Voodoo

Everyday we get emails about online, marketing webinars. “How to increase your ROI on the web”, “Why you need to supplement your campaign with PPC”, “Why do trains no longer have cabooses”.  It’s endless!

Fisheye Webcam - Don't try this at home

As a website promotion company we get requests for all manner of online marketing services and I was given a task of creating and broadcasting a marketing webinar for one of my clients.

My first thought was, “Oh cool- a webinar. This should be interesting.” My second thought was, “holy crap, I have never done this before.

Shall We Dance ipod

Friends from Flickr user: woodleywonderworks

Twitter, a popular microblogging service and social media platform, can be an extremely valuable asset when conducting your internet marketing campaign.

Through Twitter, your company can find and build relationships with prospective clients, promote your products and services or quickly draw traffic back to your website by adding links in the twitter stream.

On the other hand, Twitter can be an absolute waste of time if you aren’t following the right people or engaging enough people.

Image Courtesy of Flickr User timlewisnm

It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible.

The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search results). However, with the abundance of online directories aggressively marketing themselves, the ability to own more of page 1 of Google for a certain key phrase is more and more attainable.