Google "My Social Circle" Invading The SERPs

Google Buzz with its “Connected Sites”option is deeper, and perhaps more insidious, than we thought. It appears, that in addition to insinuating itself into Gmail, Gchat and Google’s mobile services, through Google My Social Circle Google Buzz is picking up information from sites listed in your Google Profile and including “Social Content” in the actual search results, blended as they might News or Video content.

My Mumbai Social Circle

I was reading a blog post from Small Business SEM’s Matt McGee this morning in which he referenced a search result for “small business reputation management“. So I clicked the link and got the following results set: