Posts Tagged ‘cold calling’

BizzSpot & BBB taking a page from the Merchant Circle playbook

Saturday, November 22nd, 2008

BBB, BizzSpot partnership takes a shady tack to entice local businesses.

So, it’s taken me a few days to get back to this, but I was blown away by a recent cold-call from a company purporting to be the marketing arm of the Better Business Bureau.

I think everybody knows that the BBB is a commercial venture, but this was a little over the top.

Here’s why I liken it to Merchant Circle: The caller says “This is Valerie calling for William Scott. Calling on behalf of the better business bureau if you could please contact me at 888-xxx-xxxx. Thank you.”

  • Facebook
  • Twitter
  • Delicious
  • StumbleUpon
  • Mixx
  • Yahoo Buzz
  • LinkedIn
  • Reddit
  • Posterous
  • Digg
  • Share/Bookmark
Read more...