Matt Siltala of Dream Systems Media

On our pal and colleague Matt Siltala ‘s site, Dream Systems Media, they just posted a great article from Janet MeinersThaeler, @NewspaperGrl on press releases and their SEO value.

We LOVE online PR around here!

The post is about online PR and how a press release can get you quality backlinks.

Start with a good story and then use online distribution.

The post has a link to a site that ranks press release distribution sites for their SEO value. It also gives tips on what to write about (finding a good topic is key to getting coverage from bloggers and journalists alike).

It’s a good read and validates our opinion and use of PR in support of website promotion.

Check it out and if you like it, tweet or Spinn it.

In case you missed it, I had the good fortune to be interviewed by Matt on a related subject “Press Releases and SEO ” a couple months back.

I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry

I kid — I think the Yellow Pages has 5-10 years of life left in it.

There may be some consolidation and there will certainly be heroic efforts to save it, but ultimately it will completely lose relevance in a world of ubiquitous connection.

Of course, it may all turn around. Who knows?