BizzSpot & BBB taking a page from the Merchant Circle playbook
Saturday, November 22nd, 2008BBB, BizzSpot partnership takes a shady tack to entice local businesses.
So, it’s taken me a few days to get back to this, but I was blown away by a recent cold-call from a company purporting to be the marketing arm of the Better Business Bureau.
I think everybody knows that the BBB is a commercial venture, but this was a little over the top.
Here’s why I liken it to Merchant Circle: The caller says “This is Valerie calling for William Scott. Calling on behalf of the better business bureau if you could please contact me at 888-xxx-xxxx. Thank you.”
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