Website Promotion is not Voodoo

Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype”

• Merlin and the War of the Dragons film Pirates of Silicon Valley ipod

Rocket Scientist or Pretender to The Throne?

“It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far as it’s search aspirations are concerned? Innovation and new applications are always welcome in the world of search. It’s obvious however, that except for their “click-free search”, Leapfish is offering nothing new.