Website Promotion is not Voodoo

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.

The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier.

Local Search Summit 09

Don Campbell gives a great overview of the ideas presented in our “Using Facebook and Twitter to Drive Local Leads” session. And, I’m looking forward to Aaron Irizarry posting the rest of the video…

Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype”

• Merlin and the War of the Dragons film Pirates of Silicon Valley ipod

Rocket Scientist or Pretender to The Throne?

“It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far as it’s search aspirations are concerned? Innovation and new applications are always welcome in the world of search. It’s obvious however, that except for their “click-free search”, Leapfish is offering nothing new.