5 For Friday -- Links, Stories & Posts For Your Weekend
Search Optimization and 404 Errors — SEOChat 
If you’ve been on the Internet for any length of time, you’ve probably seen a colorful or visually engaging 404 page that pops up when you’ve reached an invalid page on a website. What you may not know, though, is that these pages have SEO potential and should be optimized for ease of use by your viewers. Check out this article to find out the four most important elements of a user-friendly 404 page, along with a bevy of other tips.
How to Use 3 New Facebook Features for Better Social Media Marketing — CopyBlogger
5 For Friday -- Links, Stories & Posts For Your Weekend
We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web!
Google’s Spam Report Page Gets “Biggest Refresh” In Years — Search Engine Land
The Webmaster Tools spam report form has been completely updated and refreshed, heralding the biggest change to the feature in a good 10 years. There are now several discrete forms for different kinds of spam instead of one catch-all field, with options for “paid links” and “malware” among other specific spam issues.
The 3 Pillars of Local Search Reviews — Search Engine Journal
5 for Friday — Links, Stories & Posts For Your Weekend
INFOGRAPHIC: Facebook Shopping Will Be $30B in 2015 — All Facebook
In light of our recent focus on Facebook integration, this is an interesting infographic — social commerce is a booming field, and it’s predicted that Facebook shopping alone will generate over $30 billion in 2015. Take a look to find the numbers on customer behavior, graphs of predicted growth and a timeline of the movement.
Social gems: More new tools for social marketing — B to B
Interested in expanding your social marketing horizons beyond the dynamic duo of Facebook and Twitter? B to B has a handy list of tools and applications to fill any marketing campaign niche you can imagine.
