SearchInfluence

I live in New Orleans where people do occasionally rent a television for the big game.

It’s an event. No need to call consumer credit counseling.

If I’m renting my 17″ Sylvania that may be a problem.

Website promotion is the same. Rent or Own.

Ultimately you want to own.

How do you own your web site ranking? Simple, when someone searches for what you do, it should be YOUR WEBSITE they find.

You may ask “what about paying a top ranked directory or portal? That’s almost the same right?”

I’m writing to give praise to Court Cunningham.

Court Cunningham, the CEO of NatPal, has been incredibly quick in responding to my earlier post in which I was critical of NatPal’s handling of mirror sites.

He indicates in his comment that they are also being quick to address the problem noted.

You may read his comment here.

Mr. Cunningham, well done sir.

First, let me apologize for the rant which follows.

Good – that’s out of the way. Stick with me and it’ll be worth your time.

“Natpal” offers “Local Search Advertising”.

So do a number of other search marketing aggregators. They’re not all the same even though on the surface they offer similar products.

The keys, as pointed out by Greg Sterling are a sales channel and an aggregated online advertising buy. Additional commentary from Greg on Natpal.

As some of you may know I have a pretty deep experience in the online yellow pages industry.