SearchInfluence

Have you ever searched for a business by its own name and come up empty-handed? What about searching for its own name PLUS the city it’s located in and still no luck? It happens! Google definitely makes stupid choices at times, but most of the time this happens when we are not telling it the most basic information about ourselves — as redundant as it might seem.

Alligator dogs from Dat Dog's Yelp page.

The number one rule in marketing is staying current.  To show that your product matters to a customer and help make the sale, you need to keep track of trends, impress with technology, and give your target demographic enough reasons to buy your product.  One effective way to wow people is Flash.

Flash technology has been in use in websites as a way to provide visual and audio interactivity on a website. Great Flash movies engage users and trigger their curiosity. What would happen if a Flash user clicks on a button or drags an icon on the page? Flash movies can answer that question.

Damn it feels good to be a Panda.

Over two weeks ago, Google scared the SEO community by publicly releasing what even they called a “ ...

Man of Steel Vs. God of Thunder, You Do the Math

Along with being a search marketing expert (that’s right, I said it), I am a huge fanboy (that means I like comic books A LOT). Very rarely do my two worlds meet but recently there was an article posted about the social media battle of rival comic companies Marvel Entertainment and DC (Time Warner) and I could not resist responding and explaining to how small businesses can win at social media. Despite my unending love for DC Comics, Marvel Entertainment does far better jobs at internet marketing. This post will explain how you can make your small business’s internet presence “marvelous”. 

So you have decided to take your business’s marketing to the next level and you hire a company that guarantees you a functional Web site, which will attract customers and grow your business. Seems flawless, right? Not necessarily.

The next thing you know, the site does not rank on any search engine and you turn to a SEO company to see what can be done. After implementing SEO tactics, if your site is still not ranking when searched organically, you may have the great problem of duplicate content.