SearchInfluence

How to Survive Google’s Unnatural Links Warnings & Avoid Over-optimisation - SEOMOZ

With the recent updates made by Google, over-optimization of your site could come back to haunt you. Google does not want to reward sites with “webspam” any longer. This article will let you know how to navigate the changes Google has implemented.

Penguins, Pandas, and Panic at the Zoo - SEOMOZ

Last week, Google released the “Penguin” update to stop over-optimization of websites.  This update has impacted sites in wildly varying ways so far, and this is only the beginning. Here, you can read about the different aspects of the update and get some basic do’s and don’ts for your site.

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How to Seduce Your Readers & Woo – Bait – Links

Link bait has to accomplish a lot, and without the help of bright buttons and testimonials that help landing pages along. If you don’t nail your presentation, you aren’t going to get the results you want and all your effort will be wasted. Develop some strategies that will help you grab attention and hold your readers’ interest.

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6 Ways to Boost Your Rankings Using Google Authorship

12 Most Valuable Personality Traits of Top SEO Consultants — 12 Most

This article is an oldie, but a goodie on the 12 best qualifications for a top SEO consultant. Sure you are driven, intelligent and articulate, but if you do not feel that you combine your technical, artistic, and analytical sides, perhaps it is time for a refresher course.

Google Glasses: Don’t Plan on Buying Them for Christmas – Washington Post

I cast a big net in asking all of our employees for their favorite internet marketing blogs

We often tell our junior-most employees to read SEO blogs to expand their knowledge. (I have heard this instructed to our freshest faces about 3 times in the last week.) The more experienced staff is humble enough to say in a very matter-of-fact voice, “I don’t have all of the answers.” And in this industry where things change daily, keeping up with the latest has to be an active task by many.

Client Horror Stories: The Nut Job – SearchEngineJournal

Sharing client horror stories is a popular happy hour pastime in the marketing community. At SearchEngineJournal, they’ve been running a series about the types of nightmare clients we all run into. If you are new to the industry, this could be a great way to learn how to spot a potential problem before it arises and get the respect you deserve from those clients that just don’t want to accept your input.

WSJ Says Big Google Search Changes Coming? Reality Check Time! – SearchEngineLand