Search Influence’s president, Will Scott, will be speaking at Search Marketing Expo (SMX) West on March 3, 2010.
The topic of discussion will be Facebook Ad Tactics For Search Marketers.
For the full agenda and exhibitor list, please visit Search Marketing Expo West.
This blog post comes at an opportune time to write about stress in the workplace.
Some, who work in an office building or somewhere similar, may think that working from home makes work less stressful. I am here to tell you that is a myth and far from the truth. Just because some of us, at Search Influence, work from the comfort of our own homes, does not mean that stress does not catch up with us from time to time. I would like to discuss some stress relieving strategies, both that I do myself, and some that I have not yet tried.
Recently, I received the phone call that no one in SEO ever wants to receive. In a nutshell, our clients’ site had completely fallen off the rankings. I, of course, began scrambling for what could have possibly happened within a week- the final result…..duplicate content! (Disclaimer: We did not place duplicate content up. It was a franchise site.)
Acceptable Reasons for Duplicate Content
Duplicate content is not looked upon highly by Google, and can either hurt your rankings or make them disappear completely. According to Google Webmaster Tools, there are a few places duplicate content is acceptable.
One of the first road blocks we often have to get around is the belief that the Google Local 7-Pack map listing is the “whole enchilada.”
Yeah, the Google 7-Pack is definitely a positive listing for a local business, gets your listing featured at the top of the page with your primary competition. It’s good stuff, sure. This is not an exact quote, but it comes from Steve Espinosa: “With a #1 map ranking and #1 organic ranking, organic get’s 1.8 times the traffic.” Of a potential 100% combined traffic, 30% would come from the map listing.
Have you ever asked your mechanic to reupholster your seats? Have you asked your aesthetician to give you a face lift? Probably not and with good reason. It isn’t their job. There may be mechanics out there who know a lot about upholstery and some who can actually do it. I’m sure somewhere out there there is an aesthetician who knows all about plastic surgery but that doesn’t mean they are qualified to perform it. I thought it was funny the first time I saw a clause in a designer’s contract stating that they are not IT and will not teach HTML to the recipient of site design. The longer I’ve been in the industry the more I understand why.
WOW! This company truly needs some online reputation management. Online reputation management is simply the process of monitoring a brand online, dealing with anything negative and understanding how to be pro-active to prevent negative content. The tactics are mostly used by companies to pro-actively protect their reputation from damaging content found online, unfortunately some companies use online reputation management to reactively “fix” the damage that is already done.
Google’s idea of giving small businesses their own page through their project, Place Pages for Google Maps, has got local search buzzing with the SEO implications of this move for small business websites. Could Place Pages provide competition in the SERPS for the small business website? It’s possible. Will they be bad for business? That’s not so clear.
For one, a business without a high ranking or optimized website would benefit from the obvious boost of having Google display “all the information for that place in one place” on its very own Place Page. On the other hand, the fact that Place Pages also provide user-generated content, in the form of reviews, has just made the task of online reputation management that much harder.
I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there.
Mother Teresa
http://www.woopidoo.com/business_quotes/authors/mother-teresa/index.htm
I spent the last 2 days at a fantastic conference — the kind we need more of around here — WordCamp NOLA.
Day 1 was a bit of a Social Media day, more introduction than implementation.
Day 2 was, if I do say so myself, much more full of actionable stuff including my presentation on WordPress SEO.
I drew on our own experience working with clients and borrowed from some of the best in the industry.
For your viewing pleasure, here is the presentation:
I’d like a little help here please. Like my friend, Portland OR Web Designer, David Mihm I needed a head shot for SMX Local Mobile where I’ll be on a panel with a fine bunch of fellows on ranking factors for local search .
I went to see one of our clients Jessica Johanningmeier a New Orleans Wedding Photographer
to have her shoot a few.
“Make me look young, thin and beautiful” I said and she felt right at home.
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