Website Promotion is not Voodoo

1. The Strip Club Strip clubs and cabarets may be suitable for groups of men celebrating a birthday or a bachelor party; however, it’s never ever the proudest moment – you’d best stay incognito.

2. A New Jersey Nets’ Game Being a true sports fan that sticks with your team through the highs and lows is very respectable; however, when your team posts only 12 wins in an 82 game season, you’re going to want to separate yourself from the train-wreck. If you’re supporting your Nets, it’s in your best interest to do so in private.

Google Maps… the Local Business Center… Google Places… so many faces, so many problems. While it brings me great happiness once an issue is resolved, when trying to work them out, it seems like it’s never going to end. In the past, I’ve used a puzzle as an analogy for local search. I never really did like puzzles, and if Google Maps was a puzzle it would be a 2,000 piece box full of 1 inch pieces, 50 of which have been eaten by your kitten and thrown about the house by your children.

We’re back with another installment of our “Top 10 for the Weekend” for you to pass your time! What do we have in store this week? Read on to find out!

Translating Your Pricing Model To Legal Agreement

Check out this short interview with Will Scott, President of Search Influence, before his SMX Advanced 2010 presentation on Opening The Contracts Kimono: Translating Your Pricing Model To Legal Agreement, as well as the first ever advertiser’s survey on Foursquare!

Link Building with the Experts – 2010 Edition

So it’s been about nine months since Google unveiled one of their latest- and largest- endeavors: Wave. For those of you who haven’t been keeping up with Google’s global takeover, Wave is a real-time communication platform that has the potential to completely revolutionize or even replace standard email. It rolled live on September 30 of last year and I was lucky enough to stumble upon an invite, so I’ll share my findings with you here.

So today while working with a particularly problematic listing within a particularly jacked up (for lack of a better word) market and cluster of listings, I noticed a new option Google is showing in the “Report a Problem” section.

We worked for months to straighten out a client’s listing and were finally feeling a bit of relief when everything seemed to be working… the address was showing up correctly, as was the URL, pictures, and details. Thank goodness, we thought!

And we’re back with a new edition of the “Top 10 for the Weekend,” a selection of relevant and useful links from around the web, typically with a local search and internet marketing focus.

Google Tags rolling out nationwide

Google’s newest feature for local business, Tags will begin rolling live across the country. For $25/month, a yellow tag will mark your local business for anything ranging from videos and photos to personal messages for your potential clients. It won’t affect your business ranking in maps, but it will make it stand out amongst the rest. We’re going to be doing some testing with this feature, so keep checking in for updates.

Fathers have a way of attempting to instill wisdom upon their children, even when it’s not asked for! While their nuggets of advice may not all be as quotable as Confucius, every once in a while, something sticks… something that we carry with us our entire lives…something that we will no doubt drill into our kids… even when they don’t ask for it.

So in the spirit of Father’s Day, we decided to celebrate our fathers by sharing their best teachings with you!

When Doing It Yourself Isn’t Such a Smart Idea

Pay Per Click Search

I come from a family of “do-it-yourselfers”.  When my mom wanted new curtains for the kitchen, she’d go to the local craft store and purchase 3 – 5 feet of fabric and hot glue to her heart’s content.  My dad was no better; I remember watching him jury rig the plumbing after the basement flooded.  While I always admired their “make it work” attitudes, these (and many other) situations always ended with a call to a professional.  So when I hear that non-search marketers are doing pay per click marketing, I have flashbacks of curtains falling apart, pipes constantly leaking, and money being wasted.

“Everything in Moderation,” the saying goes. This can be attributed to everything and anything, almost. It’s important to acknowledge this, especially with such easy and immediate access to your audience. The only thing that comes to mind that this would not apply to in online marketing is link building and networking, if done sincerely.

Over saturation seems to be all the rage and it’s not helping anyone. Like that friend that talks too much- it starts off good, you’re interested and responsive… and then after a while, it’s just noise.  You nod, smile or frown accordingly and pray they shut up.

LeapFish is hosting a contest to get you to use and promote their meta-search engine.

The LeapFish Cash Dash will award instant prizes to the first to attain certain milestones. Check out the full contest info by clicking the image below.

Win $100K from LeapFish

Full disclosure, we do some work with LeapFish and are unfortunately ineligible to win. So you guys need to check it out.