New Kid on the Social Media Block - How to Generate Brand Awareness and Valuable Links using Pinterest
December 13th, 2011
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding.
With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. Pinterest is in fact a social bookmarking tool, but it is not only about the images. The site allows users to “pin” or save links to external sites in an organized way, with few limits to what type of site or image can be pinned. Users can save anything from a favorite blog post to products they love, from recipes to tutorials. Each and every pin not only pulls in an image, but also a do-follow link back to the source site! Can you smell the SEO potential yet? The brilliance of Pinterest is that it combines some of the most compelling features of social media in general: visually stimulating content and the opportunity to share your ideas, interests and inspiration. Upon signing up, users are provided with fully customizable “pin boards” and can easily find friends to follow using the Facebook and Twitter connected features.
... With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images. Pinterest is in fact a social bookmarking tool, but it is not only about the images. The site allows users to “pin” or save links to external sites in an organized way, with few limits to what type of site or image can be pinned. Users can save anything from a favorite blog post to products they love, from recipes to tutorials. Each and every pin not only pulls in an image, but also a do-follow link back to the source site! Can you smell the SEO potential yet? The brilliance of Pinterest is that it combines some of the most compelling features of social media in general: visually stimulating content and the opportunity to share your ideas, interests and inspiration. Upon signing up, users are provided with fully customizable “pin boards” and can easily find friends to follow using the Facebook and Twitter connected features.
