SI Social: Timberlake Uses Star Power To Hype MySpace TV

January 11th, 2012

[SI Social is a monthly series from Search Influence that looks at what's going on in the social media world.]

It’s true that most of us may have had a MySpace profile some year ago, but if you’re anything like me, you probably only maintain one major social media profile at a time. So when Facebook got big enough, I pretty much forgot MySpace existed. Then they tried to rebrand and made that ridiculous new logo and you couldn’t help but feel a bit bad for the days when they were king of the social media space. After all, it’s gotta be weird to look back and wonder what changed, right?

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New Kid on the Social Media Block - How to Generate Brand Awareness and Valuable Links using Pinterest

December 13th, 2011
As an admittedly addicted Pinterest user, I’d like to clear up a few things about the relatively young social media site and its potential use for marketing and SEO linkbuilding.Definition of Pinterest With Pinterest quickly rising in popularity, I’m constantly hearing it referred to as a social bookmarking tool for sharing images.  Pinterest is in fact a social bookmarking tool, but it is not only about the images. The site allows users to “pin” or save links to external sites in an organized way, with few limits to what type of site or image can be pinned.  Users can save anything from a favorite blog post to products they love, from recipes to tutorials. Each and every pin not only pulls in an image, but also a do-follow link back to the source site! Can you smell the SEO potential yet? The brilliance of Pinterest is that it combines some of the most compelling features of social media in general: visually stimulating content and the opportunity to share your ideas, interests and inspiration. Upon signing up, users are provided with fully customizable “pin boards” and can easily find friends to follow using the Facebook and Twitter connected features.
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5 For Friday -- Links, Stories & Posts For Your Weekend

November 18th, 2011

Black Friday: 5 Apps That Make Bargain Shopping Easier — Mashable

The holidays are upon us, and many businesses local and nationwide are gearing up for the Black Friday sales frenzy. Be a savvy shopper and utilize these handy applications in order to find the best deals, compare prices, check to see where your desired item is on sale in your area and more!

How Groundbreaking Thinkers Spread Their Ideas — Inc.com

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Google+ Opens For Businesses — Potential And How To Get Your Face In The SERPs

November 11th, 2011

Google+ for Apps One Bar

Google+ for Business

Are we not men?

The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation of its social network, not announcing any kind of branded pages. Then Monday’s announcement of Facebook-style business pages opened a new avenue for marketers, if only those in selected niches. Both new tools allow for the implementation of the “authority” metrics hinted at in numerous Google quality documents.

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Take A Breath Before You Tweet, OR: Internet ADD Wrecks the Good Ship Netflix

November 8th, 2011

Netflix ChaosJeez, it’s been practically seven minutes since I checked for new notifications on Facebook. Refresh, nothing. Ohhh, there’s a picture of a kid I vaguely knew from high school and now he’s linking his tweets into the Facebook feed, let me click over there. Do I follow Kim Kardashian or just Khloe? Any new tweets from the Biebs?

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