Website Promotion is not Voodoo

I spent last week traveling including a visit to San Francisco for SMX Local Mobile.

All I’m saying is I don’t know why more of you weren’t there. As far as I’m concerned this was a big time win for anyone in attendance. I got some great tips from the speakers and an equal amount of good stuff from the attendees, some of which will be the focus of future posts.

I had the pleasure to sit on a panel with 3 really smart guys: Gib Olander , Michael Jensen

I just saw this – I’m sure others have written about it since its publication but I must have missed it somehow.

Finally, the document we’ve all been asking for!

Google has released the official Google SEO Starter Guide.

More to come when I have a chance to read it in depth.

All it needs is a reference to link-building like the old webmaster guidelines.

Return on Investment Through Call Tracking

Since I’m clearly not going to get to the proposals I had on tap for tonight I thought I’d go ahead and document a recent client experience I’ve been talking to a few folks about.

I’ve told this story a few times recently in support of our use of call tracking numbers.

There’s an old joke “Half of my marketing budget is wasted, if only I knew which half”.

At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some questions from the comments on one of her recent posts.

This is an answer both to Miriam and to current and future clients wondering about our process.

What this post will not cover:

• Managing offline conversion (I’m working on a case study for this)

Update:

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Original post follows:

Pay No Attention to That Man Behind The Curtain: M-LAT, Medical Lead Acquisition Technology

I’ve mentioned before our current vertical focus on Cosmetic / Plastic Surgery.

I got a call from one of our clients who had attended a dinner in Los Angeles with 40+ of his colleauges in the LA area – “Doc-Hollywoods” he called them. As part of the dinner there’s a chance for vendors to present. At this one, the vendor was a company calling themselves M-LAT (Medical Lead Acquisition Technology).

What on earth does Swine Insemination have to do with SEO?

This is a funny story and turned out to be a pretty good example of what reputation management, as I understand it, is all about.
Now, keep in mind there are people who focus on reputation management. We dabble.

I would define reputation management (online) as assuring that the most positive message about you or your company is the one with top ranking for any given relevant phrase. Relevant phrases might include your name, your brands, your corporate officers or any phrase for which you would naturally have a vested interest.Often, given the high degree of vitriolic speech on the web a company can find itself maligned by a blogger or commentator, who by virtue of their online reputation (authority), winds up ranking for the business name or the name of one of the principals of the company.