Website Promotion is not Voodoo

Plastic Surgery Internet References Benchmark for December Shows Overall Decline of Less Than 17% from Spring – The Busiest Season of The Year

We work with a number of plastic surgeons and have the opportunity to really get a sense for their zeitgeist. Right now many of them are feeling a pinch – our review had, to this point, been anecdotal rather than analytical. Suffice it to say we knew there was a problem but didn’t know if it was a lack of traffic, or a lack of conversion (window shopping but no buying).

Lightspeed trailer

Local SEO consultant and Portland, OR web designer David Mihm has just published his second annual Local Search Ranking Factors Survey and for the second year running, Search Influence has been chosen to participate.

Modern Inventions

This is the definitive document on Local Search Ranking.

The study asked participants to rate 49 factors on their impact on Google and Yahoo Local’s universal search algorithms, calculating their positive or 

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negative impact on ranking as well as the level of agreement the participants had on each issue. The following are some of the highlights of the survey:

I have come to love delicious.com (formerly del.icio.us which I liked more.

For those of you not already familiar, delicious.com allows you to store all your bookmarks in one place organized by date with tags for secondary management.

I was very fortunate in my reading today, thanks mostly to my friends on twitter .

• Best Fits for Social Media in the Sales Cycle | chrisbrogan.com Nick of Time move
• How To Optimize For Conversion In Organic Search Results
• 27 Twitter Applications Your Small Business Can Use Today | SMALL BUSINESS CEO

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  10.5: Apocalypse

First things first: this post is a bit of inside baseball – it may be conceptually interesting but it likely won’t help you market your business.

Metcalfe's Law And The Network Effect

What’s interesting to me about the recent Nielsen data regarding “Twitter Quitters” is that it makes a prediction based on current data without looking at how this technology is like others before it.  Surely Nielsen

doesn’t have data on adoption of all technologies since the beginning of time, but if they thought a little harder they might find some similarities.  Or perhaps they just want the attention of controversy.