Website Goals: Convert Traffic to Sales!
August 31st, 2010
What is the function of your website? Do you use your website as an information tool? Do you use it as an arm of your sales team? Why not have your website do both? Too often small business owners focus on creating a flashy, aesthetically pleasing website. Instead, they should focus on a website that produces results.
The Web Analytics Association defines conversion as a “percentage of a visitor type who complete a multistep conversion process with a defined beginning and end within 30 minutes, whether it be signing up for a newsletter, buying a product online or some other desired outcome.”
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