Why Call Tracking Numbers in Local SEO Make Me Angry

Don’t make me angry.
At a recent event I found myself ranting – yes, really, ranting and I understand there’s video – about what I think is a very big deal for SMBs and those who market for them. The topic at hand was call tracking and local search.
Over the course of my interaction with a few of our attendees I discovered that at least a couple of them were using call tracking to demonstrate ROI for their customers in a potentially harmful way. Call tracking in local SEO, if done poorly, is one of the most irresponsible things an online marketing company can do.
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First a caveat, I am not a psychologist, but we’ve all felt the urge to ask the question 
I am a man of simple pleasures. I love Internet marketing, terribly bad action films, and stunt queens. So when I learned of Anik Singal’s 









