Search Influence » presentations

Foursquare Survey Results

Will Scott — Fri, 20 Aug 2010 18:36:32 +0000

Though it’s been months, I’m finally publishing the Foursquare Survey Results from SMX Advanced

I will come back and update this post with analysis from the various slides.

Foursquare Survey Results Slides

View more presentations from Search Influence.

Will Scott Speaking at SMX Advanced June 8-9

Paula Keller — Thu, 03 Jun 2010 19:25:36 +0000

Next week’s SMX Advanced Conference in Seattle is sure to prove itself a valuable experience for all in attendance. On June 8 and 9, some of the brightest minds in search marketing will gather in Seattle for a conference that has come to be know as a must-attend for those interested in gathering high level actionable information to apply to their strategies.

Will Scott will be speaking on two panels at the two day conference. On the 8^th he’ll be joining Marty Weintraub and Lisa Williams on “Opening The Contracts Kimono: Translating Your Pricing Model To Legal Agreement,” to speak on search marketing contracts, who will be defining the overall scope of contracts, and discussing making them performance-based, respectively. Will will discuss the liability aspect of contracts from the perspective of a search marketer who is actively updating and optimizing clients’ sites. This panel will be especially valuable for search marketing consultants and owners of search marketing companies.

Will is also part of a group of search marketers who have taken the initiative to conduct the first ever Foursquare advertiser sentiment survey! The exciting results of this first-of-its kind survey will be presented during the SEO & Vertical Search Track at “Location Services: The New Local Search?” on June 9.

This panel will be moderated by Greg Sterling, Founding Principle of Sterling Marketing Intelligence and the other speakers are to include Vince Blackham, Michael Martin, Mat Siltala, and Dylan Swift. More information about the Foursquare Advertiser Survey can be found on our blog, including profiles on the great companies that took part in making it happen!

Both of these panels will be must-sees next week in Seattle. For more information on SMX Advanced, visit their website. Will looks forward to meeting you at the conference!

4th Annual SearchFest, March 9, 2010

Amy Arnold — Tue, 09 Mar 2010 02:25:49 +0000

Search Influence’s Will Scott will speak about Facebook for small business at SearchFest 2010. The 4th annual Searchfest is March 9th at the Governor Hotel in Portland, Oregon.

SearchFest is the largest search engine marketing conference in Portland. Dedicated to search marketing education from the industry experts and thought leaders, SearchFest’s mission is to educate businesses on the benefits of SEO and SEM.

NASMM (Senior Movers) Conference Las Vegas 2010 – Presentations

Will Scott — Thu, 18 Feb 2010 17:23:37 +0000

Below are the slides from my presentations to the National Association of Senior Move Managers last weekend.

This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with attendees and it was FANTASTIC!

Because these files are so big I decided to post them here. They’re referenced from Google Docs, which I like better than SlideShare given SlideShare shows other, competitive stuff next to your slides.

NASMM-Website Promotion Basics

Social Media – What’s in it for YOU?

I’ll update with more detail later.

I’d love feedback on these presentations and if you attended NASMM Las Vegas 2010, I’d love to hear your impressions.

Local Search Summit at SES Chicago

Will Scott — Sun, 06 Dec 2009 17:21:56 +0000

I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit.

I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search.

And, I’ll be jointly presenting with Steve on Mobile applications and their importance for local search.

Sadly I won’t have any time to spend with Mat Siltala who will be there Monday, but is leaving Tuesday AM. Perhaps a little dessert!

And, if I had a personal jet I’d definitely go to the Kelsey Show in LA to hang out with David Mihm and Andrew Shotland. If anybody at NetJets would like to trade a couple rides for a completely unbiased review of the service I’d totally change my mind about Kelsey (ok, it might be a lttle biased).

While we’re on the subject even if NetJets doesn’t come through I’d be happy to Yelp about a Chicago Limousine Service if I could get a ride y’know (might be worth a review on Yahoo! CitySearch & Google too).

Will Scott to Speak on Local Search Ranking Factors at SMX East

Will Scott — Fri, 06 Nov 2009 00:48:51 +0000

President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites.

In a recent press release announcing the session, Will Scott talks about the Local Search ranking factors – 49 of them thought to make or break local business listings.

He also points out the increasing competition for Internet traffic and business visibility on the web. By using the local search ranking factors, companies like Scott’s own Search Influence can maximize the effectiveness of website promotion for clients. He also says that “collaboration, as in the Local Search Ranking Factors study, can help us predict trends in adjust our tactics accordingly.”

There are negative factors that can prevent visibility too or example, more than one business with the same name or having an 800 number as the primary contact number.

Will joins a star-studded panel including:

Mike Blumenthal, THE Authority on Google Maps and Local

Mary Bowling, Local SEO Expert with Denver SEO Company SEOverflow

David Mihm, Portland Web Design and Local SEO – davidmihm.com

Andrew Shotland, Proprietor, Local SEO Guide

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SMX East is jam-packed with very current information. Some of the brightest minds in SEO will be presenting.

Some of the presentations we’re really looking forward to (and there are a ton more):

Mat Siltala of Internet Marketing Firm Dream Systems Media on Mobile Search Apps & Opportunities

Chris Bennett of Utah Search Engine Optimization Firm, 97th Floor on Analytics on Social Media

Adam Audette of Internet Marketing Boutique Audette Media on Revisiting PageRank Sculpting & Siloing

Pumping Up YouTube, Video Search Marketing Beyond YouTube & Universal & Blended Search Opportunities from the Video & Blended Search Track

And then on Wednesday pretty much the whole Social Media Track (including Will’s second session with Marty Weintraub, Rebecca Kelley, and Dennis Yu)

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NOMMUG Learns The Dark Secrets of SEO Voodoo

Will Scott — Mon, 09 Feb 2009 10:32:29 +0000

I have been meeting a bunch of great local people thanks to my association with our local Net Squared group Net2NO

Race to Witch Mountain film buy Bodyguard: A New Beginning

. (update: in town? come out tomorrow night: http://netsquared.meetup.com/27/)

And one of them, David Robinson , who heads the local Adobe Multimedia Users Group asked me to speak to his group

all about website promotion Mississippi Burning dvdrip . It was a lot of fun, and I met even more great local folks and got to work on a much longer talk than I’m accustomed to.

The talk was an SEO 101 of sorts and was a lot of fun. We ended with a site clinic in which I reviewed and made some recommendations for some of the attendees.

I always say that I’d love to teach. I think there is too little real-world tactical online marketing eduction for the masses.

Just makes me wish I had more time to blog.