SearchInfluence

This post is republished here since the site on which it was originally published is now offline. Originally published. Many of the examples are no longer valid, but I hope the screenshots are still useful.

Small business owners are generally a frugal lot.

Of course there are some who’ve got the budget to invest heavily as long as they see a return, but what about those who don’t?A long time ago someone coined the phrase “Parasite SEO” talking about the abuse of Blogger and WordPress.com to get better search term positioning.  I love the term, but “parasite” is just so ugly sounding.  I prefer “Barnacle SEO”.

Though it’s been months, I’m finally publishing the Foursquare Survey Results from SMX Advanced

I will come back and update this post with analysis from the various slides.

Next week’s SMX Advanced Conference in Seattle is sure to prove itself a valuable experience for all in attendance. On June 8 and 9, some of the brightest minds in search marketing will gather in Seattle for a conference that has come to be know as a must-attend for those interested in gathering high level actionable information to apply to their strategies.

Search Influence’s Will Scott will speak about Facebook for small business at SearchFest 2010. The 4th annual Searchfest is March 9th at the Governor Hotel in Portland, Oregon.

SearchFest is the largest search engine marketing conference in Portland. Dedicated to search marketing education from the industry experts and thought leaders, SearchFest’s mission is to educate businesses on the benefits of SEO and SEM.

Below are the slides from my presentations to the National Association of Senior Move Managers last weekend.

This is my second year talking to the Senior Movers and they’re a great, very appreciative crowd. This year, I spent about 3 hours after the presentation doing review / recommendation sessions with attendees and it was FANTASTIC!

Because these files are so big I decided to post them here. They’re referenced from Google Docs, which I like better than SlideShare given SlideShare shows other, competitive stuff next to your slides.

NASMM-Website Promotion Basics

Social Media – What’s in it for YOU?

I’ll be making a very quick trip to Chicago on Monday to do a couple presentations at the Local Search Summit.

I’ll be solo presenting with Steve Espinosa moderating on uses of Social Media for local search.

And, I’ll be jointly presenting with Steve on Mobile applications and their importance for local search.

Sadly I won’t have any time to spend with Mat Siltala who will be there Monday, but is leaving Tuesday AM. Perhaps a little dessert!

President and founder of the New Orleans SEO company Search Influence, Will Scott often participates in conferences and seminars. Oct 5-7, he will be presenting at the Search Marketing Expo East 2009 on how important local search ranking factors help drive traffic to small business Web sites.

In a recent press release announcing the session, Will Scott talks about the Local Search ranking factors – 49 of them thought to make or break local business listings.

I have been meeting a bunch of great local people thanks to my association with our local Net Squared group Net2NO . (update: in town? come out tomorrow night: http://netsquared.meetup.com/27/)

And one of them, David Robinson , who heads the local Adobe Multimedia Users Group asked me to speak to his group all about website promotion . It was a lot of fun, and I met even more great local folks and got to work on a much longer talk than I’m accustomed to.