SearchInfluence

While Google may seem as inescapable as the Empire, it’s not the primary search engine (nor English the primary language) of many areas of the world. As the Internet makes impressing potential customers and business partners in a cohesive manner more important, managing the different pages that these individuals will see when performing research on you becomes an intrinsic part of any online marketing campaign. Assessing your Internet reputation should be the first step in any management thereof. While a Google search “snapshot” is useful for the moment in which it is performed, it is by no means exhaustive of every single venue information users may have posted about your brand, and does not include the possibility for further exhaustive monitoring. Fortunately, a more sustainable solution exists for the brand info-junkie.

In a world of fierce, undercutting, and faceless competition, Search Engine Optimization mixed with social media brings back to small businesses a much-needed breath of fresh air. It has been learned that you can’t fight big business on its own turf. Unlike the national chains that have dominated the first part of this century, small business owners cannot cut prices and run million dollar ads. The overhead of trying to compete in this manner has bankrupted many of Middle America’s small entrepreneurs.

Matt Siltala of Dream Systems Media

On our pal and colleague Matt Siltala ‘s site, Dream Systems Media, they just posted a great article from Janet MeinersThaeler, @NewspaperGrl on press releases and their SEO value.

We LOVE online PR around here!

The post is about online PR and how a press release can get you quality backlinks.

Start with a good story and then use online distribution.

The post has a link to a site that ranks press release distribution sites for their SEO value. It also gives tips on what to write about (finding a good topic is key to getting coverage from bloggers and journalists alike).