SearchInfluence

Google has a crackerjack team of people helping to make their products bigger and better all the time, or at least, that’s the impression we get from them. I just might have caught an embarrassing typo in Google Docs last week, but otherwise, they seem to be pretty much on the ball. That is, unless you visit their Places page, which apparently is hot to show you photos of women’s bare breasts and much more — if the place you’re looking for happens to be a cosmetic surgeon’s office.

A friend and colleague forwarded me this wonderful little ditty. She does some of the best plastic surgery websites at the helm of her design and development company, and she knows what appeals to the viewer.

We do a fair amount of Plastic Surgery SEO around here and she knows better than anyone the trials of this industry.

So it’s no wonder we’re amused by a song entitled “Big Tits.”

Big Tits - Not to be confused with the "Great Tit"

No doubt you’ll be humming the refrain. Do be careful to keep it to yourself

The majority of plastic surgeons have a robust before and after image gallery on their respective websites.   With a strong plastic surgery client base, in addition to other industries, we pay attention to the images and their inclusion in the Google Image search.

In the last week, our SEO team has noticed a severe and dramatic drop in referrals for a few plastic surgeons from Google Image search, which historically has been a strong referrer to the before and after image galleries on the websites.

Some reactions from our team ranged from the incredulous “Can that be right??” to the flummoxed, “That is totally weird.”

Occasionally, we have a new plastic surgery client who does not use before and after pictures on their website.  Traditionally, plastic surgery internet marketing experts have held on to the belief that a before and after gallery is a must for driving traffic to the site and ultimately turning visitors into real patients.

Most surgeons use a gallery as patient education, and the more knowledge a patient has of a doctor, the more likely they are to schedule a consultation. For Newport Beach Plastic Surgery, Newport Beach rhinoplasty patients can see for themselves the artistic skill and experience of the surgeon.  They can see the results and what they will get out of the surgery before they even talk to the doctor.  This is a powerful tool.

As anyone who knows me, or one of our team, or even who has read this blog a few times knows, we do a fair amount of work in online Plastic Surgery Marketing.

Paul Parker M.D. - New Jersey Plastic Surgeon

As with any business we have some customers who just go along – who are happy to get our monthly reports, see their return on investment analysis and make the occasional comment or request. While we try, we can’t get all of our plastic surgeon clients on the phone monthly or even quarterly and ultimately, when it’s their business and their paycheck they are the ones who have a vested interest in their marketing effectiveness.

Plastic Surgery Internet References Benchmark for December Shows Overall Decline of Less Than 17% from Spring – The Busiest Season of The Year

We work with a number of plastic surgeons and have the opportunity to really get a sense for their zeitgeist. Right now many of them are feeling a pinch – our review had, to this point, been anecdotal rather than analytical. Suffice it to say we knew there was a problem but didn’t know if it was a lack of traffic, or a lack of conversion (window shopping but no buying).

The headline is “You Want A Prettier What?!”