When Keeping It Relevant Goes Wrong

Brenda Johnson Knows What's Up
I’ve been actively creating and managing Google AdWords campaigns for over five years. In that time, I’ve made a lot of mistakes with everything from keyword selection to match type to ad content. It happens — if no one ever made a mistake on AdWords, we would all be PPC success stories, and that’s certainly not the case. So when I typically see mistakes with sponsored ads, I take a screenshot, write a short heads-up email to the advertiser explaining their mistake, and keep it rollin’. However, over the weekend I came across what could possibly be the worst targeting and most confusing landing page I’ve ever seen on AdWords.
While I was searching for “delaware county oh plastic surgery” (before you start reading too much into this, no, I was not looking for a plastic surgeon. I am quite comfortable with my stout lil’ man-child body), I came across this gem of an ad…
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