SearchInfluence

That's some brand love.

A few weeks ago, Facebook Marketing Solutions, the advertising side of the social media giant, released its new education portal for small businesses just starting out online, titled Facebook for Business.

"The Simpsons" © 20th Century Fox Television (Don't Sue Me!)

In the middle of December 2011, Google rolled out some new changes to the Webmaster Tools. This update included search queries with top pages, organic CTR, and organic imprressions, as well as, intergrated graphs ala Google Analytics.

Since this update went live, I’ve been wondering if the data that Google is providing is accurate and how does it stand up against Google Adwords Keyword Tool and actual Adwords data.

We have a client who is position 1 for a cosmetic surgery term in a major metropolitan area. So I pulled the two sets of Google data reported and the results were mystifying.

The Internet Advertising Bureau (IAB) has released the results for their 2010 Half- Year study on Internet Advertising Revenue.

Not surprising to many is that Internet Marketing Revenues for the 1^st half of 2010 alone totaled $12.13 billion dollars – an 11.3% increase over the same period in 2009.  If that number is surprising, it’s likely you haven’t yet had your eyes opened to the wonder that is Internet Marketing.

Obviously I’d be a champion for all businesses to hop on the online marketing train, but my beliefs are founded in the great results I’ve seen in my time working within the field, as well as the benefits that online marketing offers, particularly compared to traditional forms of advertising.

Earlier this year Anthony, our resident PPC expert, wrote a great blog post titled, Pay Per Click for Dummies? Hire a Professional. Consider this its sequel. A part 2: Electric Boogaloo, if you will.  While doing a little Google Maps magic for one of our clients, I stumbled upon this PPC ad when searching for the phrase, baby moon California.

Somebody call the CPS!