SearchInfluence

Forget Facebook: 4 Reasons Your Company Needs a Google+ Page — Inc.com

While some discouraging stats about the use of Google+ have emerged in recent days, there’s no reason to give up the ghost just yet — particularly with the recent introduction of G+ business pages. If you’re hesitating to jump into the pool and establish your business on G+, linger no longer — Inc.com’s Abram Brown is here to give you the skinny on why getting in early is a smart move for small businesses and mega-corporations alike.

Content Marketing Essentials: Tactical Advice From A To Z — Search Engine Land

Are we not men?

The new kid on the block has opened itself to businesses in two principal ways. Unlike Facebook, which focuses on admin-managed pages, and Twitter, which couldn’t care less if a person, place, or animal is represented in a feed, Google initially maintained its focus on people in its business-level implementation of its social network, not announcing any kind of branded pages. Then Monday’s announcement of Facebook-style business pages opened a new avenue for marketers, if only those in selected niches. Both new tools allow for the implementation of the “authority” metrics hinted at in numerous Google quality documents.

Methods for Evaluating Freshness — Justin Briggs

After Google’s big “Freshness update” was announced yesterday, the SEO world has been in quite a tizzy. But for those of us who aren’t technically-minded, what does this update actually entail? Justin Briggs, an SEO expert and Big Fish Games marketing champion, gives us this exhaustive set of data analyses to come up with a comprehensive guide to link freshness, including handy data on how to think critically about your site’s “Freshrank.”

How to Properly Use Facebook’s Advertising Features — ProNet Advertising

That's some brand love.

A few weeks ago, Facebook Marketing Solutions, the advertising side of the social media giant, released its new education portal for small businesses just starting out online, titled Facebook for Business.

The realm of Local SEO can be a complex, frustrating land. A fruitful, popular land but a land where seemingly easy obstacles can quickly turn into uphill battles. And, if your client happens to be in a country other than the U.S, that hilly jog transforms into a trek up Everest… without a Sherpa.