SearchInfluence

Kaila Strong is an Account Manager at Vertical Measures.

Internet Marketing Infographic by Vertical Measures

Knowing how to build website authority is essential both in terms of increasing traffic and maximizing sales. With the emerging popularity of Google+, just about anyone with a Google profile can utilize the platform to help with building awareness for their website or brand. In addition, with the evolution of Google Pages you can also help build the authority of your website and connect with your customers too!

Here are just a few ways you can use Google + to build your websites authority and connect on the platform.

Our friends at BraftoN have put together a great infographic on the importance of content in the world of SEO. It’s an established fact that search engines give preferential ranking to sites with the freshest and most pertinent content, but it’s eye-opening to really dig into how important content really is.

As Google Fellow Amit Singhal is quoted as saying, “Our site quality algorithms are aimed at helping people find the ‘high-quality’ sites by reducing the rankings of low-quality content.” That quote alone should make everyone with any kind of Internet presence at all scramble for fresh, high quality content.