SearchInfluence

In an earlier post, we discussed Google Wave and its pros and cons.  Well, less than a year after it’s launch, you can wave it goodbye. See what I did there? Despite its loyal fan base, Wave just didn’t get the following they’d hoped for. So, they decided to pull the plug.

When it was first announced, it caused shock waves (OK, I’ll stop) through the Internet community. It was touted as an “email killer.” The hype was out of control. So much so, that I wondered if it was going to be able to live up to it. I guess I didn’t have to wait too long for my answer.

I am all about receiving e-mail marketing from eCommerce sites that I am interested in.  Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything With that said, you have to say something enticing for me to open your e-mail.  And, for some reason, today I opened an e-mail from a local small business that seriously frustrated me.  The guilty party will remain nameless.

Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business.  Will people read it?  Will it clog up potential customer inboxes? How much is it?

There are several reasons I recommend e-mail newsletters. Not only do they provide free information, they are also one of the least expensive and most effective tools to draw attention to a site.  Below are some additional advantages to implementing a company e-mail newsletter.

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