What to Expect From Your Email Marketing Campaign

No joke, this is what my wife's inbox looks like.
I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated world, it’s still worth pursuing. Your expectations just need to be adjusted (read: lowered). Below I’ll break down the different metrics, what they mean, if you should care about them and what you should be expecting out of a successful campaign.
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