Website Promotion is not Voodoo

A couple of weeks ago I wrote a post about over-saturating the market with online business communication. While in the last post we gave you tips on how to tell if you are indeed over-saturating the market, we promised we’d do a follow up with some steps to take to help avoid it and to put out effective online marketing messages.

I am all about receiving e-mail marketing from eCommerce sites that I am interested in.  Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything With that said, you have to say something enticing for me to open your e-mail.  And, for some reason, today I opened an e-mail from a local small business that seriously frustrated me.  The guilty party will remain nameless.