Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that.
Whether you send a monthly or bi-weekly email newsletter, the likelihood of a user clicking the link to “unsubscribe” from your newsletter is 67%, according to an ExactTarget study. Here are some helpful tips of direct marketing via newsletters and how to leverage your newsletters through social media.