Website Promotion is not Voodoo

The reason testimonials and reviews are so powerful is because they provide a third-party (and hopefully, unbiased) opinion of what actual users think about products and services. Google knows this and considers reviews and citations an important factor in local search rankings.

Studies have shown that not only do long customer stories (2.5 times longer than reviews) lead to increased, more relevant search results, but increasing website interactivity with fresh, real-world content like customer questions and answers can increase sales conversions and lower customer service costs. For some business owners online reviews have become far more useful than the traditional print yellow pages and savvy business owners have figured out proactive ways to use online review sites.

Your Google listing and its Google Place page is a great central depository for all information about your business.  It is the compilation of business owner provided data as well as user-generated reviews. The Place page is an incredibly valuable tool for a small or medium size business owner.  The Places page URL is friendly to users, easy to share, and easy to find …

You will want to search for your company + geo modifier.

For example, “Search Influence, New Orleans, LA” will get me here:

I’ve posted pictures online of the first meeting of the Social Media Club, New Orleans.

It was a good time and I’m hopeful to see it evolve into something worth doing.

More from the Social Media Club of New Orleans:

• Social Media Club New Orleans | Facebook

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• Official Blog of New Orleans Social Media Club
  • Wind River full movie
• Social Media Club, New Orleans, on Twitter (in development apparently)

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Red-Headed Woman release

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