SearchInfluence

The Evolution of Facebook Features — GroSocial

Facebook has come a long way from the humble blue-and-white, bare-bones-HTML, .edu-email-restricted social site we all came to know and love in 2005. Check out this visual map and see how the ‘book has exploded since its inception, becoming a multifaceted “people engine” that has spawned so many imitators.

INFOGRAPHIC: Web Equity – owning your digital presence — Blumenthals

As with any other form of endeavor, the more effort you put into your online presence, the better it will serve your business’s interests. Get the skinny on the major players in the web equity game with this handy infographic.

If you’re anything like me, when you visit a website that’s overloaded with Flash, an abundance of images, excessive menus, and just a general maze of content, your brain shrivels up to the size of a raisin and your eyes glaze over with no focus of what to look at or where to find it. (As far as I’m concerned, the same problem exists for social media outlets like Facebook and Twitter. Creating endless posts and tweets just for the sake of having more content and saying whatever pops into your fingers is the quickest way to get me to block or un-follow your posts. Then I’ll never hear anything you have to say!) The idea that the more there is to look at, the more visitors, friends, likes, and followers you’ll get is simply untrue in many cases.  You can still catch plenty of flies with sweet, sweet simplicity.

Preventing Negative PRs Online — ProNet Advertising

When it comes to SEO and public relations, asserting your online reputation and connecting with your fans is important. However, this proactivity must be balanced with care not to draw any fire upon yourself or your company. Check out this handy article to discover what you can do to get on top of your PR before problems even arise!

Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew? — TopRank Blog

A member of our Account Management team, Alison Ruth is a New Orleans native and always proud to swim home.  She graduated from Louisiana State University in Mass Communication and Advertising. Alison held positions in several industries from advertising agencies to non-profits to hospitality, but especially loves working in advertising and marketing. She considers herself a New Orleans food enthusiast and knows how to bake a pretty mean King Cake.

So what do you find yourself doing around here? Any particular favorite aspects of the job?

It’s been a bit over three years since I’ve used the once-titanic blogging site LiveJournal for anything. LiveJournal’s still got an active community, but it’s true that asking “What’s your LJ name?” of a new acquaintance is a little bit more embarrassing today than it was in 2003. My account’s dead (nah, it’s not on DeadJournal), but every few months, some brave archaeologists attempt to set up some horrible advertisements within the internals of this hibernating brute.

Here’s one of the emails I got: