Read This! — May 2012
As always, we’re proud to feature best-of-the-web stories and practical advice for competing online in our monthly Read This! feature. Check out May’s offerings after the jump!
• 6 Ways to Boost Your Rankings Using Google Authorship 
Are you using Google Authorship to get your face in the SERPs and increase your authority? If not, you should look into utilizing this handy feature, which links your G+ account with blog posts you’ve authored. Check out this Search Engine Watch post on six ways to capitalize on your newfound notoriety.
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Whether you are planning to start a paid search campaign for your business or if you’re just trying to understand what your PPC manager is always talking about, Adwords certification is an extremely beneficial feather in your cap. However, don’t think you can just roll out of bed, think “I’ll get certified today!” and pass the test with ease.









