SearchInfluence

As always, we’re proud to feature best-of-the-web stories and practical advice for competing online in our monthly Read This! feature. Check out May’s offerings after the jump!

• 6 Ways to Boost Your Rankings Using Google Authorship

Are you using Google Authorship to get your face in the SERPs and increase your authority? If not, you should look into utilizing this handy feature, which links your G+ account with blog posts you’ve authored. Check out this Search Engine Watch post on six ways to capitalize on your newfound notoriety.

• Mobile Navigation Design & Tutorial

1.
How to Seduce Your Readers & Woo – Bait – Links

Link bait has to accomplish a lot, and without the help of bright buttons and testimonials that help landing pages along. If you don’t nail your presentation, you aren’t going to get the results you want and all your effort will be wasted. Develop some strategies that will help you grab attention and hold your readers’ interest.

2.
6 Ways to Boost Your Rankings Using Google Authorship

Brenda Johnson Knows What's Up

I’ve been actively creating and managing Google AdWords campaigns for over five years. In that time, I’ve made a lot of mistakes with everything from keyword selection to match type to ad content. It happens — if no one ever made a mistake on AdWords, we would all be PPC success stories, and that’s certainly not the case. So when I typically see mistakes with sponsored ads, I take a screenshot, write a short heads-up email to the advertiser explaining their mistake, and keep it rollin’. However, over the weekend I came across what could possibly be the worst targeting and most confusing landing page I’ve ever seen on AdWords.

While I was searching for “delaware county oh plastic surgery” (before you start reading too much into this, no, I was not looking for a plastic surgeon. I am quite comfortable with my stout lil’ man-child body), I came across this gem of an ad…

Getting Google Adwords Certified can be an invaluable update to your resume. Why? With this professional SEO accreditation, you’re making sure you’re doing everything you can to increase your worth to your clients or company.

Whether you are planning to start a paid search campaign for your business or if you’re just trying to understand what your PPC manager is always talking about, Adwords certification is an extremely beneficial feather in your cap. However, don’t think you can just roll out of bed, think “I’ll get certified today!” and pass the test with ease.