Website Promotion is not Voodoo

I placed a comment on Greg Sterling’s writeup of the Yelp issue pointing him to my post.

In a reply to my comment Greg Sterling says, and I totally agree:

“There also need to be clear rules at these sites to that SMBs understand the “Hows” and the “Whys” of these systems and they’re not surprised by something they thought was OK.”

In I got this link by email from one of our clients (for Botox, San Francisco folks can’t go wrong with Dr. Roy Kim - yes, it’s a blatant link-drop) and it got me going on a pet peeve of mine:

Small Business owners giving up control over their own online destiny.

This post is in response to a request for Business How Tos at Sparkplugging.com in response to the question “How can I increase the profitability of my business?”

A little background

Way back toward the end of my time punching someone else’s clock I had an idea for a service I was calling “Outsource My Brain”.

At the risk of repeating myself, Miriam of Solas Web Design in her SEO Igloo blog has been engaged for a few weeks in an investigation of Local SEO culminating with a series of interviews. Miriam was nice to include me and most recently asked me to respond to some questions from the comments on one of her recent posts.

My friends at Solas Web Design are doing a great interview series on “Local SEO”.

These interviews are a little technical in some cases but still make a great read regardless of your level of knowledge. How do I know so much? One of them is with me

Among the other usual suspects so far are:

I live in New Orleans where people do occasionally rent a television for the big game.

It’s an event. No need to call consumer credit counseling.

If I’m renting my 17″ Sylvania that may be a problem.

Website promotion is the same. Rent or Own.

Ultimately you want to own.