Website Promotion is not Voodoo

Internet marketing for plastic surgeons presents some interesting challenges. Surgical practices make a lot of money and are attractive targets. Unfortunately, more often than not, the results haven’t matched the promises.

Right when it came out I pointed to a recent article in the NY Times. This post is intended to clarify my thoughts in response.

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Return on Investment Through Call Tracking

Since I’m clearly not going to get to the proposals I had on tap for tonight I thought I’d go ahead and document a recent client experience I’ve been talking to a few folks about.

I’ve told this story a few times recently in support of our use of call tracking numbers.

I live in New Orleans where people do occasionally rent a television for the big game.

It’s an event. No need to call consumer credit counseling.

If I’m renting my 17″ Sylvania that may be a problem.

Website promotion is the same. Rent or Own.

Ultimately you want to own.

I’m writing to give praise to Court Cunningham.

Court Cunningham, the CEO of NatPal, has been incredibly quick in responding to my earlier post in which I was critical of NatPal’s handling of mirror sites.

He indicates in his comment that they are also being quick to address the problem noted.

You may read his comment here.

First, let me apologize for the rant which follows.

Good - that’s out of the way. Stick with me and it’ll be worth your time.

“Natpal” offers “Local Search Advertising”.

So do a number of other search marketing aggregators. They’re not all the same even though on the surface they offer similar products.