SearchInfluence

1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch

Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google Now. Although this product was released over a year ago, it is now available for free download on Apple and Android phones and tablets. Guillaume Bouchard has some interesting ideas about how Google Now will affect the SEO community and what we can do to stay ahead of the curve.

Don’t make me angry.

At a recent event I found myself ranting – yes, really, ranting and I understand there’s video – about what I think is a very big deal for SMBs and those who market for them. The topic at hand was call tracking and local search.

Over the course of my interaction with a few of our attendees I discovered that at least a couple of them were using call tracking to demonstrate ROI for their customers in a potentially harmful way. Call tracking in local SEO, if done poorly, is one of the most irresponsible things an online marketing company can do.

Due to financial limitations, many non-profits find it difficult to increase their online presence. It may be difficult for local non-profits to compete with the big brands that are creeping on their digital space. Yet there are a few ways for non-profits to interact with their target audience online for very little out of pocket expense. What is this magical tool that non-profits should be utilizing? Social media, of course.

1. Dusting The Website For Spring: Optimization and SEO Cleaning – SEOmoz

Local U brings together the brightest minds in Local Search.

With Local U just around the corner, I’m getting really excited about the opportunity it’s bringing to New Orleans. While there are so many things I love about the this city, it’s not necessarily known for its booming tech industry… yet. Local businesses could use a technological boost, and that’s exactly why I’m so eager to have Local U in our city. This informative event brings together some of the top players in local search to give entrepreneurs an introductory training session in Internet marketing.