Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test.
Posted on Tuesday, January 15th, 2013
Just like all of you, I spend a sizeable portion of my day with Facebook open in one of the many tabs of my Google Chrome browser. I do it for work; other typical explanations include social media addiction, boredom, or a bad case of the Mondays. Either way, I’m confident that a great majority of people that spent any time on social media on Monday caught a great deal of images, comments, posts, updates, and tweets related to Hurricane Sandy.[Read more]
Posted on Tuesday, October 30th, 2012
1. Google Launches Disavow Links Tool – Search Engine Land
The long-awaited Google Disavow tool was announced this week at Pubcon by Matt Cutts. The tool, which is available in Webmaster Tools, allows users to submit a list of links and essentially tells Google that you don’t want those links associated with your domain. The value of the Google Disavow tool is still TBD, but at least they actually have one now – Bing launched theirs months ago.
2. Take a walk through a Google data center – Google.com[Read more]
Posted on Friday, October 19th, 2012
In the search engine marketing world, one of the main tools for generating leads is the use of an online form. Forms can be an invaluable tool for generating leads and increasing revenue. They also provide a metric for classifying return on investment. We are all familiar with the usage of forms, but are we ignoring their full potential by underutilizing leads? As a business management major and online marketing enthusiast, I couldn’t help but wonder how these leads are handled by the staff at the many business for which we work, so I did some research.[Read more]
Posted on Tuesday, July 31st, 2012
I discussed the value of online reviews in my previous blog post — check it out here: The Importance of Online Reviews: What Your Customers Really Think.
I’d like to delve more deeply into the subject to discuss the ways in which a business owner can use reviews in a proactive manner. Since you’re obviously already following the best practices I described in my last post, I won’t go into depth about them here.
If you are actively involved in your online presence, it’s likely you have heard of Yelp! If not, see below for an introduction to the variety of tools that are available to business owners. It’s brief and very informative![Read more]
Posted on Tuesday, March 27th, 2012
You might be very surprised by what your customers really think of your business, especially if you haven’t looked before. Go ahead. Take a second and go Google any business. I googled sandwich shop reviews New Orleans.
All business owners know a businesses online presence is important, but to what extent might not be fully appreciated. Consumers continue to evolve the way in which they research and buy goods or services. Online shopping is a multi-billion dollar industry and continues to grow every year. Recognizing its importance is vital to the success of any business. No longer can businesses ignore what its customers are saying about them. Much like word of mouth, online reviews are growing in popularity and trustworthiness.[Read more]
Posted on Thursday, February 23rd, 2012