Effective Online Marketing Messages: How to Pace Yourself

A couple of weeks ago I wrote a post about over-saturating the market with online business communication. While in the last post we gave you tips on how to tell if you are indeed over-saturating the market, we promised we’d do a follow up with some steps to take to help avoid it and to put out effective online marketing messages.

Pace Yourself. Online Marketing Messages: When Less is More.

“Everything in Moderation,” the saying goes. This can be attributed to everything and anything, almost. It’s important to acknowledge this, especially with such easy and immediate access to your audience. The only thing that comes to mind that this would not apply to in online marketing is link building and networking, if done sincerely.

Over saturation seems to be all the rage and it’s not helping anyone. Like that friend that talks too much- it starts off good, you’re interested and responsive… and then after a while, it’s just noise.  You nod, smile or frown accordingly and pray they shut up.

Twitter SPAM can get you BANNED!

No one likes SPAM! I’m not talking about the canned meat product. I happen to like the stuff myself. It reminds me of camping when I was a kid. What I am talking about is that which clogs our inboxes, dilutes and degrades the integrity and usefulness of … well, pretty much every new form of communication that arises.

In Twitter’s blog post “State of Twitter Spam” they identify

Twitter SPAM as “behaviors that range from insidious to annoying. Posting harmful links to phishing or malware sites, repeatedly posting duplicate tweets, and aggressively following and un-following accounts to attract attention”

15 Great Ways to Fail at Increasing Website Traffic

We all know that one of the fundamental goals in designing a website is to provide information. Without an audience you might as well be a tree falling when no one’s around. So, how do you get an audience? As research shows the best way to get the best traffic is by telling your friends and family. They alone will get you all the traffic you need. That’s how the six degrees of separation works, right?

WRONG. While it is still important, it takes a lot more work and effort to grow your business than just word-of-mouth.

What's the (Google) Buzz?

As anyone with Gmail or their ear to ground has realized Google Buzz has been released.

I was both excited and hesitant to try it out. I was excited because Chrome in all its sleek simplicity has been my chosen browser for a few months, and Gmail and Google Talk have also been a daily mainstay for some time now. I was hesitant because Orkut never clicked with me and most importantly I really don’t want yet another social media hub.

The main features as noted in the Buzz launch video are:

1. Auto following

Your Designer Does Not Do SEO

Have you ever asked your mechanic to reupholster your seats? Have you asked your aesthetician to give you a face lift? Probably not and with good reason. It isn’t their job. There may be mechanics out there who know a lot about upholstery and some who can actually do it. I’m sure somewhere out there there is an aesthetician who knows all about plastic surgery but that doesn’t mean they are qualified to perform it.  I thought it was funny the first time I saw a clause in a designer’s contract stating that they are not IT and will not teach HTML to the recipient of site design.  The longer I’ve been in the industry the more I understand why.